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  • Language: English

    Published by Routledge, 1999

    0805832300 / 9780805832303

    • Softcover
    • First Edition

    Seller: Rosario Beach Rare Books, Lake Stevens, WA, U.S.A.Rosario Beach Rare Books

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    Soft cover. Condition: Good. 1st Edition. G+ condition, text is clean, tight binding / **Veteran-Owned, Family-Run, Small Business in the Pacific Northwest**.

  • Language: English

    Published by Grand Central Publishing, 2008

    1401309143 / 9781401309145

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Now in paperback, the bestselling book that exposed the Bush administration's manipulation of the media is poised to enlighten a newly energised audience. The 2006 midterm elections sent a clear signal to the power brokers in Washington: Americans are cutting through the static created by the White House demanding an end to the lies, killing and torture. In this incisive and riveting book, David and Amy Goodman break this layer of static to present the voices of dissidents, activists and others who are too often frozen out of the official debate.…

  • Language: English

    Published by Pen & Sword Books Ltd, 2023

    1399065416 / 9781399065412

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Find out more about Edward VIII, the first celebrity monarch.

  • Language: English

    Published by Rutgers University Press, 2006

    0813538580 / 9780813538587

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. This book is essential medicine for the pandemic of scientific illiteracy. The architects of the explosive growth of science-based technology must communicate as never before and there is now a lucid guide. --Leon Lederman, 1988 Nobel Prize in Physics This is an invaluable guide for scientists seeking to learn how to better communicate with--and through--the media. The book gives the kind of insight into new operations that will allow researchers to better understand the process of and to feel more comfortable talking with reporters. And the timing is just right--now more than ever we need an improved public understanding of science and the way it affects our lives. --Deborah Blum, 1992 Pulitzer-Prize winner for beat reporting on primate research. In this book, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source--the first card in the Rolodex--on controversial issues. A must-read for all scientists, this book shows how it IS possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective. Richard Hayes is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 10,000 scientists and citizens. He lives in Arlington, Virginia. Daniel Grossman is a science journalist, radio and web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.…

  • Language: English

    Published by Publications International Ltd., 2018

    1640302913 / 9781640302914

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good.

  • Language: English

    Published by Rebel News Network Ltd., 2019

    0995016887 / 9780995016880

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good.

  • Language: English

    Published by American Academy of Pediatrics, 2010

    1581104529 / 9781581104523

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. From helping children deal with cyberbullying to identifying control systems for monitoring their online activities, this guide steers parents through the often-intimidating digital landscape where young children can be plugged in 24/7. In addition to informing about the latest trends in technology--social-networking sites such as Facebook, gaming systems, mp3 players, and cell phones--this handbook empowers parents to embrace the new innovations and help children get the most out of technology in a safe, well-informed manner. Suggestions for setting boundaries by age group, a cyber dictionary, sample family internet-safety pledges, and listings of additional resources are also included.…

  • Language: English

    Published by Medialeaders, 2015

    098840396X / 9780988403963

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Here's what you'll learn in this book: Ch 1 How social media can hurt your kid's future Ch 2 Common social media mistakes made Ch 3 What social media posts and strategies impress colleges Ch 4 What social media posts and strategies impress future employers Ch 5 Social networks that help you shine online Ch 6 How and when to privatize your image Ch 7 How to talk to your kids Ch 8 How to make a plan together Ch 9 Case studies from successful students making a difference Over the past several years, I have had the great opportunity to work with some of the world's best brands. My staff and I developed and implemented techniques to help these companies shine online. And they have By employing a few social media strategies, these great companies are finding the customers they want and deserve. It quickly came to my attention that my techniques would be valuable to families who are preparing their kids for college. Many kids have no idea how their digital footprint might be viewed by others and how others' perceptions can hold them back. During a 2013 Kaplan telephone questionnaire, 31% of college admissions officers said that they did visit applicants Facebook and other social media pages to gain more information on the student. 30% said that they had encountered information on social media that had a negative influence on an applicant's chance of being accepted. This goes to show that anything we put online, no matter how long ago, can be brought up on the first page of Google results and we need to be vigilant on what we allow others to see.1 In this book, you will receive the same strategies I've used to help many successful companies, but tailored to students and future leaders, to help them impress colleges and future employers. As I've traveled the country for the past year and spoken to over 20,000 students, the feedback has been clear: these methods work, helping kids convey their best selves online. These methods employed keep their online images and communications Light, Bright and Polite(R), which allows colleges and employers find the best people to represent their campus upon graduation. Your kid can be among them. It's a competitive market out there, so let's not be disqualified from something to which you're aspiring without ever having a real chance at interviewing for the opportunity It is never too early to start planning ahead. Your kids may not be thinking about it, but certainly you understand from experience that what you do now can have lasting effects. At the very least, what you do now lays the foundation for the habits that you will have years from now. Even if your children are not on social media yet, their reputation online starts as soon as their friends are online and posting photos of them, tagging them. So, there's a lot to consider Since parents have limited time, this book isn't designed to teach everything about social media. I'm not here to give you a list of 100 things not to do on social media. Instead, my goal is to have students and parents skim through this book and be able to pick up one or two helpful tips that can make all the difference. What accomplishments does your kid want to have in the next five years? - Getting into college - Full ride scholarship - Varsity sports team - Study abroad opportunity - Leadership award - Community service - Getting into a prestigious private high school - Getting the perfect internship that launches their career If any of these apply, then you need to pay attention to all of the messages that your child sends out on social media. There's a good chance that 50% of their tweets might not be helping them to reach their goals. They need to be vigilant. Josh Ochs @JoshOchs.…

  • Language: English

    Published by Book Publishers Network, 2008

    1887542612 / 9781887542616

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good.

  • Language: English

    Published by Morgan James Publishing llc, 2015

    1630472700 / 9781630472702

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies. With so much competition it is difficult to stand out through the noise. In ?Will the Real You Please Stand Up?, leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a ?how to? book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don?t know how to harness and unleash.…

  • Language: English

    Published by Morgan James Publishing llc, 2021

    1631954954 / 9781631954955

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Lights, Camera, Action gives practical advice and techniques to help achieve on-camera and communication skills to be a leader in today's virtual world.

  • Language: English

    Published by University of Minnesota Press, 2013

    081668104X / 9780816681044

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. From the signing of the Treaty of Waitangi between Indigenous and settler cultures to the emergence of the first-ever state-funded M?ori television network, New Zealand has been a hotbed of Indigenous concerns. Given its history of colonization, coping with biculturalism is central to New Zealand life. Much of this ?bicultural drama? plays out in the media and is molded by an anxiety surrounding the ongoing struggle over citizenship rights that is seated within the politics of recognition. The Fourth Eye brings together Indigenous and non-Indigenous scholars to provide a critical and comprehensive account of the intricate and complex relationship between the media and M?ori culture. Examining the Indigenous mediascape, The Fourth Eye shows how M?ori filmmakers, actors, and media producers have depicted conflicts over citizenship rights and negotiated the representation of Indigenous people. From nineteenth-century M?ori-language newspapers to contemporary M?ori film and television, the contributors explore a variety of media forms including magazine cover stories, print advertisements, commercial images, and current M?ori-language newspapers to illustrate the construction, expression, and production of indigeneity through media.Focusing on New Zealand as a case study, the authors address the broader question: what is Indigenous media? While engaging with distinct themes such as the misrepresentation of M?ori people in the media, access of Indigenous communities to media technologies, and the use of media for activism, the essays in this much-needed new collection articulate an Indigenous media landscape that converses with issues that reach far beyond New Zealand. Contributors: Sue Abel, U of Auckland; Joost de Bruin, Victoria U of Wellington; Suzanne Duncan, U of Otago; Kevin Fisher, U of Otago; Allen Meek, Massey U; Lachy Paterson, U of Otago; Chris Prentice, U of Otago; Jay Scherer, U of Alberta; Jo Smith, Victoria U of Wellington; April Strickland; Stephen Turner, U of Auckland.…

  • Language: English

    Published by Createspace Independent Publishing Platform, 2012

    1478129433 / 9781478129431

    • Softcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current>Social Media Managers and highlights key marketing strategies related to>Facebook, video marketing, and>YouTube. In Smart Social Media, you will discover: Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more. This is a step-by-step guide that shares>strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.…

  • Language: English

    Published by SAGE Publications Inc, 2013

    1412997615 / 9781412997614

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

  • Language: English

    Published by Routledge, 1992

    0714640859 / 9780714640853

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Pavilion Press (Wi), 2012

    1414507275 / 9781414507279

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by AIA, 2002

    0972113207 / 9780972113205

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by SAGE Publications Inc, 2004

    0761942483 / 9780761942481

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Although it has become popular to blame the media for extolling unrealistic female body images, little academic work has addressed the issue. This book, drawing together literature from sociology, gender studies and psychology, offers a broad discussion of the topic in the context of socio-cultural change, gender politics, and self-identity.…

  • Language: English

    Published by Charlie Creative Lab, 2021

    1801686602 / 9781801686600

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. REVISED & UPDATED EDITION Social Media Marketing in 2020If you're searching for a bigger and faster business than you ever expected, then this step-by-step guide on how to use social media marketing is for you Social media is more powerful and reliable consistently and has much higher ROI than mainstream advertising and media.Social media marketing is no longer an option. Your customers expect you to touch them the way they do, no matter who they are.The vast majority of businesses have insufficient marketing strategies for social media. Many businesses are playing catch-up with current trends in digital marketing, and when the business has perfected them, their tactics will be obsolete.You need to be confident for the future to excel in ads on social media. Social media is quickly and regularly evolving.This book discusses: The future of Facebook, Twitter, Instagram and YouTube and how to leverage their power to build your business and attract customersTechnological developments that redefine the pace of social mediaHow to use new technology and resources to improve the brand and achieve a competitive edge.and much more Don't spend another day asking when the best time to join in the madness on social media is.Start taking your business to the next step by ordering your copy today.…

  • Language: English

    Published by Advantage Media Group, 2021

    1642251666 / 9781642251661

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Social media is broken ? or at least it appears that way. To many, the industry seems to have come undone, but what if, in fact, it?s just coming together? As social media has become integrated into both business and mainstream culture, we?ve seen euphoric novelty give way to hysteria around the ill effects of misinformation, data privacy and polarizing echo chambers. Now, as everything from the ethics behind algorithms to the legal shield social networks use to protect themselves from liability is being discussed at the highest levels of government, many are wondering if social media?s problems are simply too great to fix. Against the backdrop of a global crisis, Ryan Holmes, the Founder and Chairman of Hootsuite, takes a sobering look at concerns surrounding the social media industry today and offers an optimistic view of where it's headed. Holmes argues that the hysteria we?re experiencing now is part of a natural lifecycle all game-changing communication technologies go through before finding balance.As North America faces a global pandemic and societal unrest, social media has become more crucial than ever. Holmes? incisive combination of history and future-think will help industry insiders and average readers alike understand the potential and pitfalls of social media and map out a plan to thrive in the years ahead.…

  • Language: English

    Published by Gayl Murphy Productions, Inc., 2010

    0972139133 / 9780972139137

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Bloomsbury Publishing PLC, 2019

    1472971914 / 9781472971913

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.…

  • Language: English

    Published by Createspace Independent Publishing Platform, 2017

    1542732387 / 9781542732383

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of>Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called 8 Steps to Winning at Social Customer Care. Learn how to: navigate social media's growing role in the overall customer experience develop your own Social Customer Care Philosophy decide which technology provider fits with your company recruit and train a stellar team of social customer service agents establish a scalable process, including crisis management and proactive customer service integrate Social Customer Care with the rest of your business Gingiss gives you an invaluable glimpse at how top brands are winning at customer service in social media, and provides the tools for you to do the same at your company.…

  • Language: English

    Published by Random House Canada, 2015

    0345815831 / 9780345815835

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    Hardback. Condition: Very Good. Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future. John Stackhouse entered the newspaper business in a golden age: 1980s circulations were huge and wealthy companies lined up for the privilege of advertising in every city's best-read pages. Television and radio could never rival newspapers for hard news, analysis and opinion, and the papers' brand of serious journalism was considered a crucial part of life in a democratic country. Then came the Internet. After decades as a Globe journalist, foreign bureau chief and then editor of its Report on Business (not to mention former Scarborough delivery boy), he assumed one of the biggest jobs in Canadian journalism: The Globe and Mail's editor-in-chief. Beginning in 2009, he faced the unthinkable: the possible end of not just Canada's national newspaper, but the steep and steady financial decline of newspapers everywhere. A non-stop torrent of free digital content stole advertisers and devalued advertising space so quickly that newspapers struggled to finance the serious journalism that distinguished them in a world of Buzzfeed, Huffington Post, Yahoo and innumerable bloggers and citizen journalists. Meanwhile, ambitious online media aspired to the credibility of newspapers. The solution was clear, if the path to arriving at it was less so: the new school needed to meet the old school, and the future lay in undiscovered ground between them. Having led the Globe during this period of sudden and radical change, Stackhouse continues to champion the vital role of great reporting and analysis. Filled with stories from his three decades in the business, Mass Disruption tracks decisions good and bad, examines how some of the world's major newspapers--the Guardian, New York Times--are learning to cope, and lays out strategies for the future, of both newspapers and serious journalism, wherever it may live.…

  • Language: English

    Published by Callisto Media Inc., 2015

    162315572X / 9781623155728

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business s social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share is will show you how to use social media to establish an online persona to reach your audience and includes information on: Choosing the best social media tool(s) for your business Creating and adding value to your social media activities The 12 principles of social media The best tips and tricks for getting the most out of the major social networks Don t let your business get left behind.…

  • Language: English

    Published by Owl Books, 2003

    0805072837 / 9780805072839

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    Paperback. Condition: Good. A balanced yet biting critique . . . Gitlin is a savvy guide to our increasingly kinetic times.--San Francisco Chronicle In this original look at our electronically glutted, speed-addicted world, Todd Gitlin evokes a reality of relentless sensation, instant transition, and nonstop stimulus, which he argues is anything but progress. He shows how all media, all the time fuels celebrity worship, paranoia, and irony, and how attempts to ward off the onrush become occasion for yet more media. Far from bringing about a new information age, Gitlin argues, the digital torrent has fostered a society of disposable emotions and casual commitments, and threatens to make democracy a sideshow. In a new afterword, Gitlin takes measure of the most recent wave of inundation in the form of iPods, blogs, and YouTube. Both a startling analysis and a charged polemic, Media Unlimited reveals the unending stream of manufactured images and sounds as a defining feature of our civilization and a perverse culmination of Western hopes for freedom. …

  • Language: English

    Published by Solution Tree, 2010

    1932127895 / 9781932127898

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Sourcebooks, Inc, 2017

    1492645990 / 9781492645993

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. A comprehensive and empowering guide specifically designed to help you conquer every aspect of college life with confidence and ease. Are you ready to embark on an incredible journey through the best four years of your life? Valuable advice for students includes: Dorm Life 101: Unlock the secrets to creating your dream dorm room and transforming it into an organized, cozy, and stylish sanctuary.  Ace Your Classes: Stay ahead in your academic game with expert tips on time management, effective study techniques, and strategies for acing exams.  Navigating Sororities: Whether you're considering Greek life or already part of a sorority, discover valuable insights on sisterhood, social events, and networking opportunities that will allow you to forge lifelong connections that will enrich your college experience. Social Media Savvy: Master the art of using social media responsibly and strategically, and learn how to leverage your online presence to build a positive personal brand while staying safe and protecting your privacy. Dating Dos and Don'ts: Get invaluable advice on navigating the dating scene in college, including learning about healthy relationships, communication skills, and setting boundaries. Staying Safe: Your well-being is a top priority. Discover practical safety measures both on and off-campus, empowering you to make informed decisions and stay protected. Making the Most of College Life: Uncover insider tips for networking, internships, extracurricular activities, and seizing personal growth opportunities. Let this ultimate college companion be your go-to resource for thriving in every aspect of your college adventure! Makes a great graduation gift for high school students heading to college or university.…

  • Language: English

    Published by Independently Published, 2018

    1717823114 / 9781717823113

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by Createspace Independent Publishing Platform, 2016

    1533328706 / 9781533328700

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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