Marketing Programme Process Standardisation by Richter Tobias (6 results)

Condition: Sehr gut. 199 S. Tadelloses Exemplar. - Contents: International marketing standardisation Contingency factors of marketing standardisation International marketing programme standardisation International marketing process standardisation International marketing standardisation and performance. - This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms operating in the US in order to provide implications for companies seeking to enter this market. Finally, through statistical analyses it was examined which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. (Verlagstext). ISBN 9783631607824 Sprache: Englisch Gewicht in Gramm: 550 Fadengehefteter Originalpappband.

Buch. Condition: Neu. Neuware -This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms operating in the US in order to provide implications for companies seeking to enter this market. Finally, through statistical analyses it was examined which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. 220 pp. Englisch.

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms operating in the US in order to provide implications for companies seeking to enter this market. Finally, through statistical analyses it was examined which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance.

Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the factors of significant impact on the selection of a standardised marketing strategy as experienced by German firms operating in the US in order to provide implications for companies seeking to enter this market. Finally, through statistical analyses it was examined which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. 220 pp. Englisch.

Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Through statistical analysis, this title examines which internal and external environmental factors are key in standardising or adapting the particular elements to a certain degree to achieve an impact on performance. It aims at contributing to the internat.

Buch. Condition: Neu. Marketing Programme and Process Standardisation | An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market | Tobias Richter | Buch | Englisch | 2012 | Peter Lang | EAN 9783631607824 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu Print on Demand.