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Globalization of Consumer Markets : Structures and Strategies
Language: English
Published by Taylor & Francis Group, 1994
ISBN 10: 1560244291 ISBN 13: 9781560244295
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Globalization of Consumer Markets : Structures and Strategies
Language: English
Published by Taylor & Francis Group, 1994
ISBN 10: 1560244291 ISBN 13: 9781560244295
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: New.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Globalization of Consumer Markets : Structures and Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Globalization of Consumer Markets : Structures and Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New. Erdener Kaynak, Salah HassanThe concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and mana.
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Condition: New. Satisfaction Guaranteed or your money back.
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Globalization of Consumer Markets : Structures and Strategies
Language: English
Published by Taylor & Francis Mai 2016, 2016
ISBN 10: 1138991945 ISBN 13: 9781138991941
Taschenbuch. Condition: Neu. Neuware - The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader's knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized.To further enable marketing professionals'success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level.This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
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Globalization of Consumer Markets: Structures and Strategies
Language: English
Published by The Haworth Press, Incorporated, 1994
ISBN 10: 1560244291 ISBN 13: 9781560244295
Condition: New. pp. 356.
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Hardcover. Condition: Like New. Like New. book.
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Condition: New. PRINT ON DEMAND.
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Globalization of Consumer Markets: Structures and Strategies
Language: English
Published by The Haworth Press, Incorporated, 1994
ISBN 10: 1560244291 ISBN 13: 9781560244295
Condition: New. Print on Demand pp. 356 This item is printed on demand.
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Globalization of Consumer Markets: Structures and Strategies
Language: English
Published by The Haworth Press, Incorporated, 1994
ISBN 10: 1560244291 ISBN 13: 9781560244295
Condition: New. PRINT ON DEMAND pp. 356.
