Published by McGraw-Hill Companies, The, 1996
ISBN 10: 0844230243 ISBN 13: 9780844230245
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill Contemporary, 1984
ISBN 10: 0844230324 ISBN 13: 9780844230320
Language: English
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.54.
Published by McGraw-Hill/Contemporary, 1986
ISBN 10: 0844230324 ISBN 13: 9780844230320
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by McGraw-Hill/Contemporary, 1986
ISBN 10: 0844230324 ISBN 13: 9780844230320
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McGraw-Hill Companies, 1996
ISBN 10: 0844230243 ISBN 13: 9780844230245
Language: English
Seller: Lost Books, AUSTIN, TX, U.S.A.
Trade paperback. 3rd ed. Trade paperback (US). 240 p. Audience: General/trade. Good. No dust jacket as issued. Highlighting/underlining.
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.35.
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75.
Published by McGraw-Hill Education, 1997
ISBN 10: 0844230227 ISBN 13: 9780844230221
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McGraw-Hill Companies, 1997
ISBN 10: 0844230227 ISBN 13: 9780844230221
Language: English
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.65.
Published by N T C/Contemporary Publishing Company, Lincolnwood, IL, U.S.A., 1994
ISBN 10: 0844230308 ISBN 13: 9780844230306
Language: English
Seller: Thomas F. Pesce', Anaheim, CA, U.S.A.
Soft cover. Condition: Good. 2nd Edition. Illustrated in b&w drawings. 263 pages.
Published by McGraw Hill Professional, 1997
ISBN 10: 0844230243 ISBN 13: 9780844230245
Language: English
Seller: Bookbot, Prague, Czech Republic
£ 3.20
Convert currencyQuantity: 1 available
Add to basketSoftcover. Condition: Fine. Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
Hardcover.