Example Marketing by Jue Chen (1 results)

paperback. Condition: New. Language:Chinese.Pages Number: 348 Publisher: Enterprise Management Publishing House Pub. Date :2001-1-1. This book includes: the core concept; marketing environment; consumer markets and organizational markets; market research and forecasting; market segmentation and selection of target markets; product strategy and so on. Contents: core concepts; marketing environment; consumer markets and organizational markets; market research and forecasting; market segmentation and selection of target m.…