Customer Value Management Reflections by Verhoef Peter (1 results)

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Customer value management : some reflections and future trends ; [73. Sitzung vom 16. März 2011 in Düsseldorf]. Nordrhein-Westfälische Akademie der Wissenschaften und der Künste: Vorträge / IW / Ingenieur- und Wirtschaftswissenschaften ; 35.
Verhoef, Peter C.:
Language: German
Published by Paderborn ; München ; Wien ; Zürich : Schöningh, 2012
3506775502 / 9783506775504
- Softcover
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR
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kart. Condition: Gut. 28 S. : graph. Darst. ; 24 cm, Gutes Ex. - Englisch. - INHALT : Introduction ---- Customer Value Management ---- Customer Value Management Process ---- Research and Major lessons from CVM research ---- Six Important Lessons for Practice ---- Customer Based Models ---- Characteristics of customer-based-models ---- Expected Utility Paradigm ---- Model development in retrospect ---- Econometric models ---- Customer Engagement Behavior as a Future Development ---- Customer Engagement Behavior ---- Network Effects ---- Conclusion ---- References. ISBN 9783506775504 Sprache: Deutsch Gewicht in Gramm: 81. …