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Customer Relationship Management Theory Practice by Shao Bing Jia Deng Bian (1 results)
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paperback. Condition: New. Pub Date :2004-05-01 Publisher: Tsinghua University Press book from the theory. practice and operation of three levels of customer relationship management system concise introduction. First. from the two perspectives of management ideas and technology applications introduced to the basic principles of the existing customer relationship management. and customer relationship management strategy implementation and project management. through vivid case about last combine specific CRM software in.
