Consumer Decision Making Analytics by Smith Andrew (20 results)
Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Language: English
Published by Routledge, 2025
- Hardcover
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Language: English
Published by Routledge, 2025
- Hardcover
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Language: English
Published by Routledge, 2025
- Hardcover
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Language: English
Published by Routledge, 2025
- Hardcover
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Language: English
Published by Routledge, 2025
- Hardcover
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Language: English
Published by Routledge, 2025
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Taylor & Francis Ltd, 2019
- Hardcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we c…an use data driven insight and research in order to inform knowledge driven decision making.
Language: English
Published by Routledge, 2025
- Hardcover
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Language: English
Published by Taylor and Francis, 2025
- Hardcover
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Language: English
Published by Routledge, 2025
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Language: English
Published by Routledge, 2025
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Language: English
Published by Routledge, 2025
- Hardcover
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Language: English
Published by Routledge, 2025
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Consumer Decision-making, Analytics and Ai
Smith, Andrew/ Lukinova, Evgeniya/ Harvey, John/ Smith, Gavin/ Mansilla, Roberto
Language: English
Published by Routledge, 2025
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 172 pages. 9.18x6.12x9.45 inches. In Stock.
Language: English
Published by Routledge Jun 2025, 2025
- Hardcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This bo…ok dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. 160 pp. Englisch.
Language: English
Published by Taylor & Francis, 2025
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the.
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Language: English
Published by Routledge, 2025
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Language: English
Published by Taylor & Francis Ltd, London, 2025
- Hardcover
- Print on Demand
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condition: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Taylor & Francis Ltd, London, 2025
- Hardcover
- Print on Demand
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Hardcover. Condition: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Language: English
Published by Taylor & Francis Ltd, London, 2025
- Hardcover
- Print on Demand
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Hardcover. Condition: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
