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Consumer Behaviour and Analytics : Data Driven Decision Making
Book 1 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Ltd, 2019
ISBN 10: 1138592641 ISBN 13: 9781138592643
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
