Consumer Behavior by Luo Shu (1 results)
- Softcover
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paperback. Condition: New. Paperback. Pub Date: 2022-08-01 Pages: 245 Language: Chinese Publisher: Central South University Press Consumer Behavior is a subject closely related to everyone. because everyone is a consumer. This book focuses on the analysis of online consumption behavior under the background of the Internet enviro…nment. so as to understand and understand the psychology and behavior of consumers. and pay attention to the influence of social media and digital technology on consumer behavior. such as big da.
