Consumer Behavior by Chen Wen (1 results)

paperback. Condition: New. Paperback. Pub Date :2014-01-01 Pages: 284 Language: Chinese Publisher: University Press Consumer Behavior higher education second five planning materials in the 21st century economy and management application-oriented planning materials market Factors Marketing series From the perspective of management. consumer decision-making process and its impact on consumer behavior as a clue to write. is divided into ten chapters: an overview of consumer behavior. consumers in the process of mental act.…