Consumer Behavior Analysis by Meng Yun (2 results)

paperback. Condition: New. Language:Chinese.Paperback.Pub Date:2023-11 Pages:224 Publisher:People's Posts and Telecommunications Press In the consumer-centric business era. in-depth analysis and application of consumer behavior is an inevitable choice for enterprises to gain competitive advantages and long-term sustainable development. This book focuses on the core issue of how to influence consumers. reconstructs the teaching content with three modules: consumer behavior cognition. influencing factors and purchase dec.…

paperback. Condition: New. Paperback. Pub Date: 2020-09-01 Pages: 242 Language: Chinese Publisher: Peoples Posts and Telecommunications Publishing House. The theory and case of this book complement each other. It introduces various knowledge of consumer behavior analysis in detail. including: consumer behavior. consumer Needs and motivations. consumers psychological activities. consumers personalities. self-concepts and lifestyles. consumer groups. external environment. products. marketing strategies. consumer purchasi. …