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Consumer Behavior Analysis by Meng Qin (1 results)
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Consumer Behavior Analysis (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition)
Language: English
Published by China Renmin University Press, 2023
ISBN 10: 7300314074 ISBN 13: 9787300314075
paperback. Condition: New. Paperback.Pub Date:2023-01 Pages:259 Language:Chinese Publisher:China Renmin University Press Consumer Behavior Analysis (New 21st Century Higher Vocational Education Excellent Textbook · Marketing Series) analyzes the research object. research content and practical significance of consumer behavior. The whole textbook consists of four modules: the basics of consumer behavior analysis. individual and group factors affecting consumers. commodity and environmental factors affecting cons.
