Consumer Behavior Analysis by Meng Qin (1 results)
- Softcover
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paperback. Condition: New. Paperback.Pub Date:2023-01 Pages:259 Language:Chinese Publisher:China Renmin University Press Consumer Behavior Analysis (New 21st Century Higher Vocational Education Excellent Textbook · Marketing Series) analyzes the research object. research content and practical significance of consumer beh…avior. The whole textbook consists of four modules: the basics of consumer behavior analysis. individual and group factors affecting consumers. commodity and environmental factors affecting cons.
