Authentic Origin Flow Crafting by Arden Lucas (2 results)
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 21.02
£ 53.45 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Today's consumers seek more than quality-they seek connection. This book explores how brands can transform their supply chains into compelling narratives that communicate authenticity, transparency, and purpose. By tracing the journey from farm to…shelf, companies can illuminate the people, values, and craftsmanship behind their products, turning everyday goods into symbols of integrity and community pride. The book examines storytelling frameworks suited for local producers and global brands alike, showing how origin storytelling builds emotional equity, strengthens consumer trust, and reinforces sustainable business practices. With practical insights into brand communication, sourcing ethics, and narrative design, it equips entrepreneurs and marketers to bridge commercial success with cultural authenticity.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 21.02
£ 59.53 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. Authentic Origin Flow | Crafting Brand Narratives on Local Supply [.] | Lucas Arden | Taschenbuch | Englisch | epubli | EAN 9783565365784 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.
