Analysis Cultural Differences Effects by Boeing Matthias (21 results)

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Taschenbuch. Condition: Neu. Neuware -¿Companies that do not adapt to the new global realities will become victims of those that do.¿In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time they had to deal with the disadvantages.For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and customers. However, the questions determining the success or failure of a marketing campaign are more complex than in domestic marketing. Accordingly, the terms international and global marketing are strongly connected to globalisation, and have become a key factor for the success of companies. Corporations that want belong to these successful multi-national companies (MNC), or global players certainly have to deal with the different issues that come along with marketing products in other countries. These can have a significant impact on international operations but also on the overall performance of a company.Since a company¿s approach to these issues determines the success or failure in marketing a product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that have to be considered in international marketing. Every culture has its own individual values, behaviours, ways of thinking, lifestyle and language which make it unique. Accordingly, companies have two different possibilities to deal with that process. At first, standardisation, an identical marketing plan is used across different cultures, and secondly, adaptation, appropriate adjustments are made to the special cultural environment of the target market. It is therefore important for a marketer to be aware of these differences, and to use the right tools to advertise products successfully in multiple, varied cultural environments.This study provides a comprehensive framework of cultural differences in the USA and Germany, and analyses how companies should conceive their marketing efforts in terms of theory and practice. Thereby, the author illustrates those subjects on the basis of positive and negative business examples.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketingproducts internationally. The United States of America and Germany are used toexemplify this issue. Today¿s science provides numerous approaches to makingcultural differences visible and tangible. All of these solutions and dimensionsgive companies, and people in general, a guide to becoming aware of and understanddifferences and how to cope with them appropriately.Trompenaars, a famous consultant for intercultural communication, uses the allegoryof a fish and its habitat, water, to explain the characteristics of culture: ¿Afish only discovers its need for water when it is no longer in it.¿2 Accordinglyculture can be seen as the substance that surrounds a human being and makes himunable to distinguish between different and normal. Therefore, this thesis uses thecultural theories of Edward T. Hall and Geert Hofstede, who both developed approachesto cultural differences by using either a four- or five-dimensions model.These cultural dimensions will be applied to the special circumstances and conditionswhich a marketer has to deal with in the United States and Germany andthus draws connections between those two different fields of science.As already mentioned in section 1.1, cultural differences play an important role intoday¿s international marketing. It is therefore important to examine if and howcultural differences, according to Hall and Hofstede, affect parts of the marketingmix for companies selling products in the United States as well as in Germany.The following questions can help to identify the necessary steps: What culturaldifferences, in both the United States and in Germany, could have an impact onmarketing the products of companies selling in those countries What impact docultural differences have on parts of the marketing mix Which adaptions should marketers make to their marketing mix due to the cultural differences Is standardisationa successful method in both international markets The answers shouldhelp the marketer make the right choice between adapting products to local circumstancesor selling and marketing the same product all around the world. Thisthesis will attempt to answer these questions by applying the above-mentionedcultural theories, and will provide suggestions for how companies from the USAor Germany should conceive parts of their marketing mix. It will further provideexamples of culture¿related marketing efforts.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 84 pp. Englisch.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketingproducts internationally. The United States of America and Germany are used toexemplify this issue. Today's science provides numerous approaches to makingcultural differences visible and tangible. All of these solutions and dimensionsgive companies, and people in general, a guide to becoming aware of and understanddifferences and how to cope with them appropriately.Trompenaars, a famous consultant for intercultural communication, uses the allegoryof a fish and its habitat, water, to explain the characteristics of culture: 'Afish only discovers its need for water when it is no longer in it.'2 Accordingly,culture can be seen as the substance that surrounds a human being and makes himunable to distinguish between different and normal. Therefore, this thesis uses thecultural theories of Edward T. Hall and Geert Hofstede, who both developed approachesto cultural differences by using either a four- or five-dimensions model.These cultural dimensions will be applied to the special circumstances and conditionswhich a marketer has to deal with in the United States and Germany andthus draws connections between those two different fields of science.As already mentioned in section 1.1, cultural differences play an important role intoday's international marketing. It is therefore important to examine if and howcultural differences, according to Hall and Hofstede, affect parts of the marketingmix for companies selling products in the United States as well as in Germany.The following questions can help to identify the necessary steps: What culturaldifferences, in both the United States and in Germany, could have an impact onmarketing the products of companies selling in those countries What impact docultural differences have on parts of the marketing mix Which adaptions should marketers make to their marketing mix due to the cultural differences Is standardisationa successful method in both international markets The answers shouldhelp the marketer make the right choice between adapting products to local circumstancesor selling and marketing the same product all around the world. Thisthesis will attempt to answer these questions by applying the above-mentionedcultural theories, and will provide suggestions for how companies from the USAor Germany should conceive parts of their marketing mix. It will further provideexamples of culture-related marketing efforts.

Taschenbuch. Condition: Neu. Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede | Matthias Boeing | Taschenbuch | 84 S. | Englisch | 2012 | GRIN Verlag | EAN 9783656284727 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Taschenbuch. Condition: Neu. Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede | Matthias Boeing | Taschenbuch | 80 S. | Englisch | 2013 | Anchor Academic Publishing | EAN 9783954890361 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketingproducts internationally. The United States of America and Germany are used toexemplify this issue. Today's science provides numerous approaches to makingcultural differences visible and tangible. All of these solutions and dimensionsgive companies, and people in general, a guide to becoming aware of and understanddifferences and how to cope with them appropriately.Trompenaars, a famous consultant for intercultural communication, uses the allegoryof a fish and its habitat, water, to explain the characteristics of culture: 'Afish only discovers its need for water when it is no longer in it.'2 Accordingly,culture can be seen as the substance that surrounds a human being and makes himunable to distinguish between different and normal. Therefore, this thesis uses thecultural theories of Edward T. Hall and Geert Hofstede, who both developed approachesto cultural differences by using either a four- or five-dimensions model.These cultural dimensions will be applied to the special circumstances and conditionswhich a marketer has to deal with in the United States and Germany andthus draws connections between those two different fields of science.As already mentioned in section 1.1, cultural differences play an important role intoday's international marketing. It is therefore important to examine if and howcultural differences, according to Hall and Hofstede, affect parts of the marketingmix for companies selling products in the United States as well as in Germany.The following questions can help to identify the necessary steps: What culturaldifferences, in both the United States and in Germany, could have an impact onmarketing the products of companies selling in those countries What impact docultural differences have on parts of the marketing mix Which adaptions should marketers make to their marketing mix due to the cultural differences Is standardisationa successful method in both international markets The answers shouldhelp the marketer make the right choice between adapting products to local circumstancesor selling and marketing the same product all around the world. Thisthesis will attempt to answer these questions by applying the above-mentionedcultural theories, and will provide suggestions for how companies from the USAor Germany should conceive parts of their marketing mix. It will further provideexamples of culture-related marketing efforts. 84 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Companies that do not adapt to the new global realities will become victims of those that do. In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time they had to deal with the disadvantages. For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and customers. However, the questions determining the success or failure of a marketing campaign are more complex than in domestic marketing. Accordingly, the terms international and global marketing are strongly connected to globalisation, and have become a key factor for the success of companies. Corporations that want belong to these successful multi-national companies (MNC), or global players certainly have to deal with the different issues that come along with marketing products in other countries. These can have a significant impact on international operations but also on the overall performance of a company.Since a company s approach to these issues determines the success or failure in marketing a product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that have to be considered in international marketing. Every culture has its own individual values, behaviours, ways of thinking, lifestyle and language which make it unique. Accordingly, companies have two different possibilities to deal with that process. At first, standardisation, an identical marketing plan is used across different cultures, and secondly, adaptation, appropriate adjustments are made to the special cultural environment of the target market. It is therefore important for a marketer to be aware of these differences, and to use the right tools to advertise products successfully in multiple, varied cultural environments. This study provides a comprehensive framework of cultural differences in the USA and Germany, and analyses how companies should conceive their marketing efforts in terms of theory and practice. Thereby, the author illustrates those subjects on the basis of positive and negative business examples. 80 pp. Englisch.

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Companies that do not adapt to the new global realities will become victims of those that do. In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process whi.

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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Companies that do not adapt to the new global realities will become victims of those that do. In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time they had to deal with the disadvantages. For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and customers. However, the questions determining the success or failure of a marketing campaign are more complex than in domestic marketing. Accordingly, the terms international and global marketing are strongly connected to globalisation, and have become a key factor for the success of companies. Corporations that want belong to these successful multi-national companies (MNC), or global players certainly have to deal with the different issues that come along with marketing products in other countries. These can have a significant impact on international operations but also on the overall performance of a company.Since a company s approach to these issues determines the success or failure in marketing a product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that have to be considered in international marketing. Every culture has its own individual values, behaviours, ways of thinking, lifestyle and language which make it unique. Accordingly, companies have two different possibilities to deal with that process. At first, standardisation, an identical marketing plan is used across different cultures, and secondly, adaptation, appropriate adjustments are made to the special cultural environment of the target market. It is therefore important for a marketer to be aware of these differences, and to use the right tools to advertise products successfully in multiple, varied cultural environments. This study provides a comprehensive framework of cultural differences in the USA and Germany, and analyses how companies should conceive their marketing efforts in terms of theory and practice. Thereby, the author illustrates those subjects on the basis of positive and negative business examples.