Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030615588 ISBN 13: 9783030615581
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -This book focuses on the innovation of blockchain technology and the advantages it offers. It provides a clear and comprehensive overview of blockchain technology and its possibilities, and thereby helps readers to form an opinion and draw their own conclusions about its potential exploitations.The book begins with a chapter on the topic of decentralized networks, which familiarizes readers with their challenges by using the example of an online trading platform. Hereinafter, it is then detailed what blockchain technology is, where it comes from, and how it works. The necessary underlying technologies are explained, and various individual approaches as well as their composition are presented. Using well-known examples such as Bitcoin and Ethereum as an illustration, the book looks at the architecture of blockchain technology and focuses on the challenges such as security and scalability. The options available when introducing blockchain technology are also outlined, and best-practice examples are presented to get a better idea of what areas benefit from this technology.Numerous examples and detailed explanations will accompany the readers throughout the book. By the time they have reached the end, they will be able to decide for themselves what is truly innovative about blockchain technology and what is nothing more than hype. 136 pp. Englisch.
Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030596788 ISBN 13: 9783030596781
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketBuch. Condition: Neu. Neuware -This third edition builds on the introduction of spectral analysis as a means of investigating wave propagation and transient oscillations in structures. Each chapter of the textbook has been revised, updated and augmented with new material, such as a modified treatment of the curved plate and cylinder problem that yields a relatively simple but accurate spectral analysis. Finite element methods are now integrated into the spectral analyses to gain further insights into the high-frequency problems. In addition, a completely new chapter has been added that deals with waves in periodic and discretized structures. Examples for phononic materials meta-materials as well as genuine atomic systems are given. 440 pp. Englisch.
Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030630129 ISBN 13: 9783030630126
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketBuch. Condition: Neu. Neuware -This book examines the evidence-based interventions that can be used to promote creative thinking skills for children and adolescents in schools. It begins by explaining the theoretical basis of these training programmes, before presenting a coherent framework for the application of creativity theory in education. The authors describe and analyse programmes that have drawn on this framework, before offering an overview of the results of experimental studies which have validated the authors' approach. This book provides practical guidance on how the programmes can be applied in the classroom and discusses potential future directions for research and practice for increasing children's creativity. This book will be a valuable resource for teachers and teacher trainers, as well as to researchers in the psychology of creativity, education, and educational psychology. 120 pp. Englisch.
Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030579263 ISBN 13: 9783030579265
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketBuch. Condition: Neu. Neuware -This open access volume draws on a multidimensional model of educational change, the book reviews the field of climate change education and identifies some of the areas in which past efforts have fallen short in supporting effective pedagogical change at scale. It then formulates an approach to engage university students and faculty in partnering with schools and adult education institutions and directly contribute innovative curricula on climate change. The approach is illustrated with several case studies which present curricula developed to support school-based innovation in the Middle East and in Guatemala, and adult education in Haiti and Pakistan, and educators preparation at the university level. The approach followed to develop innovative curriculum follows five steps:1) What are the specific impacts of climate change in this jurisdiction How do they impact various human populations 2) What knowledge, dispositions and behaviors could mitigate the impact of climate change and are there ways in which changes in the behaviors of populations in this jurisdiction could slow down climate change 3) What are the means of delivery to reach each of the specific populations in this jurisdiction who needs to be educated on climate change 4) What curriculum can help educate each population 5) What role can the institution we are collaborating with play in advancing climate change education in that jurisdiction The various chapters of the book present the conceptual foundation of these programs and illustrate how these programs respond to specific characteristics of local contexts. These programs focus in schools, non-formal settings and educator preparation institutions. The chapters offer examples of general value beyond the specific contexts for which they were designed, as they illustrate how in order to be optimally useful climate change education needs to be firmly grounded in the specifics of a context and responsive to that context. 216 pp. Englisch.
Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030482987 ISBN 13: 9783030482985
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketTaschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This open access book brings together a unique set of comparative data from Western and Central Europe on how contemporary families live, and discusses the similarities and differences in family lifestyles in this region. The empirical data comes from the authors' original research derived from adult representatives of families with children in the Czech Republic, Germany, Latvia, Poland, Slovakia and Ukraine. The authors compare and interpret information on the social and economic situation of families, expressed satisfaction in their lifestyles, and leisure and media in the everyday life of families. Overall, the authors bring into the discussion both current knowledge and original empirical data on families and contribute to literature on the sociology of the family, particularly in Europe. This book is useful to researchers and students interested in family issues, along with professionals in the field of family care and social policy. 136 pp. Englisch.
Published by Springer International Publishing Dez 2020, 2020
ISBN 10: 3030570304 ISBN 13: 9783030570309
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Add to basketBuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The use of non-standard technologies such as superconductivity, cryogenics and radiofrequency pose challenges for the safe operation of accelerator facilities that cannot be addressed using only best practice from occupational safety in conventional industry. This book introduces readers to different occupational safety issues at accelerator facilities and is directed to managers, scientists, technical personnel and students working at current or future accelerator facilities. While the focus is on occupational safety - how to protect the people working at these facilities - the book also touches on 'machine safety' - how to prevent accelerators from doing structural damage to themselves. This open access book offers a first introduction to safety at accelerator facilities. Presenting an overview of the safety-related aspects of the specific technologies employed in particle accelerators, it highlights the potential hazards at such facilities and current prevention and protection measures. It closes with a review of safety management and organization at accelerator facilities. 160 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3031005570 ISBN 13: 9783031005572
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -Recent data shows that 87% of Artificial Intelligence/Big Data projects don¿t make it into production (VB Staff, 2019), meaning that most projects are never deployed. This book addresses five common pitfalls that prevent projects from reaching deployment and provides tools and methods to avoid those pitfalls. Along the way, stories from actual experience in building and deploying data science projects are shared to illustrate the methods and tools. While the book is primarily for data science practitioners, information for managers of data science practitioners is included in the Tips for Managers sections.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 80 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030603954 ISBN 13: 9783030603953
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -This open access book describes methods for research on and research through design. It posits that ethnography is an appropriate method for design research because it constantly orients itself, like design projects, towards social realities. In research processes, designers acquire project-specific knowledge, which happens mostly intuitively in practice. When this knowledge becomes the subject of reflection and explication, it strengthens the discipline of design and makes it more open to interdisciplinary dialogue. Through the use of the ethnographic method in design, this book shows how design researchers can question the certainties of the everyday world, deconstruct reality into singular aesthetic and semantic phenomena, and reconfigure them into new contexts of signification. It shows that design ethnography is a process in which the epistemic and creative elements flow into one another in iterative loops. The goal of design ethnography is not to colonize the discipline of design with a positivist and objectivist scientific ethos, but rather to reinforce and reflect upon the explorative and searching methods that are inherent to it. This innovative book is of interest to design researchers and professionals, including graphic artists, ethnographers, visual anthropologists and others involved with creative arts/media.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 104 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030330109 ISBN 13: 9783030330101
Language: English
Seller: Wegmann1855, Zwiesel, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -¿The mining sector has been an integral part of economic development in many African countries. Although minerals have been exploited for decades in these countries, the benefits have not always been as visible. This has necessitated reforms including nationalisation of mining activities in the distant past; and currently legal and regulatory reforms. This book gives an insight of these reforms and with reference to the fieldwork research undertaken by the author in some African countries, the book highlights the social and environmental impacts of mining activities in Africa.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3030653862 ISBN 13: 9783030653866
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 31.35
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Add to basketTaschenbuch. Condition: Neu. Neuware -How would Plato have responded if his student Aristotle had ever challenged his idea that our senses perceive nothing more than the shadows cast upon a wall by a true world of perfect ideals What would Charles Darwin have said to Karl Marx about his claim that dialectical materialism is a scientific theory of evolution How would Jean-Paul Sartre have reacted to Simone de Beauvoir¿s claim that the Marquis de Sade was a philosopher worthy of serious attention This light-hearted book proposes answers to such questions by imagining dialogues between thirty-three pairs of philosophical sages who were alive at the same time. Sometime famous sages get a much rougher handling than usual, as when Adam Smith beards Immanuel Kant in his Konigsberg den. Sometimes neglected or maligned sages get a chance to say what they really believed, as when Epicurus explains that he wasn¿t epicurean. Sometimes the dialogues are about the origins of modern concepts, as when Blaise Pascal and Pierre de Fermat discuss their invention of probability, or when John Nash and John von Neumann discuss the creation of game theory. Even in these scientific cases, the intention is that the protagonists come across as fallible human beings like the rest of us, rather than the intellectual paragons of philosophical textbooks.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030672522 ISBN 13: 9783030672522
Language: English
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Add to basketTaschenbuch. Condition: Neu. Neuware -This book outlines the beginning of student organizing around issues of sexual orientation at Midwestern universities from 1969 to the early 1990s. Collegiate organizations were vitally important to establishing a public presence as well as a social consciousness in the last quarter of the twentieth century. During this time, lesbian and gay students struggled for recognition on campuses while forging a community that vacillated between fitting into campus life and deconstructing the sexist and heterosexist constructs upon which campus life rested. The first openly gay and lesbian student body presidents in the United States were elected during this time period, at Midwestern universities; at the same time, pioneering non-heterosexual students faced criticism, condemnation, and violence on campus. Drawing upon interviews, extensive reviews of campus newspapers and yearbooks, andarchival research across the Midwest, Patrick Dilley demonstrates how the early gay campus groups created and provided educational and support services on campus¿efforts that later became incorporated into campus services across the nation. Further, the book shows the transformation of gay identity into a minority identity on campus, including the effect of alliances with campus racial minorities.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.
Published by Springer Nature Switzerland, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030629651 ISBN 13: 9783030629656
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketBuch. Condition: Neu. Neuware -Georgiäs territory represents a real ¿natural geological laboratory,¿ exposing magmatic, metamorphic and sedimentary rocks, ranging from the Neoproterozoic to the Quaternary. After a brief presentation of Georgiäs history and culture, the authors present the stratigraphy, rock types of individual tectonic zones of Georgia, their tectonic structure and paleotectonic reconstructions of the Caucasus.This book describes the three main geotourism routes of Georgia meticulously: 1. Tbilisi-Pasanauri-Kazbegi (along the Georgian Military Road), 2. Tbilisi-Zugdidi-Mestia-Ushguli and 3. Tbilisi-Khashuri-Vardzia, which cross different parts of Fold Systems of the Greater and Lesser Caucasus and Transcaucasian Intermountain area.The following potential geoparks are described in this book: 1. Sataplia dinosaur footprints together with Sataplia and Prometheus caves; 2. Tskaltubo resort-town and mineral water deposit; 3. Borjomi resort-town andmineral water deposit; 4. Kazbegi Quaternary volcanoes and Keli volcanic highland;5. Dariali Paleozoic granitoid massif; 6. Dmanisi hominids site and the Mashavera gorge basaltic flow; 7. Dashbashi canyon; 8.Uplistsikhe rock-cut town and Kvakhvreli cave complex; 9.Udabno - Upper Miocene marine and continental deposits and David Gareja monastery complex;10. Dedoplistskaro - Vashlovani protected areas and mud volcanoes.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 92 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030607194 ISBN 13: 9783030607197
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -In 2014, Rosetta became the first mission to orbit a comet and to deploy a lander onto its surface. This is the story of ESA¿s pioneering comet explorer, following the mission from its initial inception to its historic touchdown.Read along as the Rosetta orbiter and its lander, Philae, evolve over the years, overcoming early mission hurdles before embarking on their one-way, decade-long voyage to a comet. See how the saga then culminates with Rosetta and Philae at last unveiling their icy target and achieving an unprecedented touchdown on its surface.Award-winning space writer Peter Bond takes us behind the scenes of this historic endeavor, sharing insights from the international team of scientists and engineers who made the mission possible, describing the remarkable technology that they created, and delving into the treasure trove of scientific discoveries that followed.Recounting in vivid detail the inner workings of Rosetta, this book is a celebration of the mission that has left a lasting impact on planetary science and space exploration.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 420 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030554228 ISBN 13: 9783030554224
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketBuch. Condition: Neu. Neuware -This non-technical biography of Jacobus Cornelius Kapteyn (1851-1922) presents to the general reader the scientific life of the astronomer who pioneered the studies of the structure of the Milky Way Galaxy. In telling Kapteyn¿s story the author weaves in astronomy basics and uses modern astronomical images to show the developments of astronomical research from Kapteyn¿s times to the present. In particular the study of the distribution of stars in space has now culminated with spectacular new insights coming from the astrometric satellite GAIA, which is receiving much public attention today.The biography shows how Kapteyn¿s ideas influenced prominent astronomers worldwide. He is prominent as designer of the Kapteyn Universe, the alternative to the large system found by Harlow Shapley. He is the discoverer of Kapteyn¿s Star, still the second fastest moving star in the sky, which is now one of the nearest stars with a planet in the habitable zone.This fascinating hybridof astronomy history and popular astronomy tells the story of the astronomy professor without an observatory who founded the first astronomical laboratory specializing in measuring photographic plates exposed elsewhere. Kapteyn took astronomy out of cataloguing stars to measuring distances and velocities in order to study their spatial distribution, systematic motions (Kapteyn¿s Star Streams) and the equilibrium between their gravity and motions. His legacy includes, in addition to the first application of Galactic structure and dynamics, Jan Hendrik Oort, the famous astronomer from Leiden, who as a student was so impressed by Kapteyn¿s lectures that he decided to become an astronomer.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 328 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030642097 ISBN 13: 9783030642099
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketBuch. Condition: Neu. Neuware -This book gives a short presentation of the triad philosophy¿physics¿technology against the background of the common origin in ancient times.This is the first English edition of this book, previously published in German. The emergence of the book has been described in the foreword of the first German edition. This edition is updated and extended, whereby new physical research results and technological innovations were included: The physics of space and time after the experimental detection of gravitational waves (Nobel Prize for Physics 2017). The New International System of Units (SI) for Physics and Technology which is completely based on natural constants and entered into force on World Metrology Day, 20 May 2019. Actual overview of basic technologies: Material, Energy, Information. Technologies for the ¿Digital World¿ of information and communication. Mechatronic and Cyber-physical systems for Industry 4.0.The significance of technology for the world in the 21st century is discussed in the final section of the book.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 192 pp. Englisch.
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Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030491757 ISBN 13: 9783030491758
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -Conventional wisdom dictates that those goods which are said to cause harm or impose costs on society deserve a special tax. For centuries, governments have levied these 'sin taxes' on alcohol and tobacco, but the list of taxable sins has now grown to include soda and marijuana, with calls to impose further taxes on plastic bags, meat, and even robots and carbon. Contrary to what experts and policymakers tell us, many of these alleged sins impose very little, if any, cost on society, and the harms that do exist can be minimized without resorting to tax. What follows in this book is a discussion of four case studies¿on tobacco, marijuana, alcohol and sodäwhich make the case against the conventional wisdom in taxing these 'sins', before concluding that when it comes to taxing sin, it is time for governments to forgive¿and forget.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 303055547X ISBN 13: 9783030555474
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketBuch. Condition: Neu. Neuware -This accessible and entertaining biography chronicles the life and triumphs of astronomer Jan Hendrik Oort, who helped lay the foundations of modern astronomy in the 20th century. The book puts into context some of Oort's most significant achievements, including his discovery that the Milky Way rotates, as well as his famous hypothesis that our Solar System is surrounded by a reservoir of comets ¿ now simply known as the Oort Cloud.Written by Oort¿s former student, this fascinating story also delves into Oort¿s pivotal role in the foundation of major astronomical facilities, including radio telescopes in the Netherlands and the European Southern Observatory (ESO), which now operates the most successful astronomical observatories in the world.The book draws extensively on new archival research through the Oort Archives, along with personal reminiscences by Oort¿s son and astronomer-grandson, to paint a more detailed picture of Oort¿s life not just as an astronomer, but also as a husband, father, and citizen. The strong public interest in comets triggered by the Rosetta mission to comet 67P/Churyumov¿Gerasimenko and the recently discovered interstellar comet in the Solar System make this book particularly timely.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030617769 ISBN 13: 9783030617769
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -Orreries¿mechanical models of the Solar System and its motions¿are found everywhere. They appear in paintings, on computers, across natural landscapes, and in museums all over the world. The more you look, the more you find, yet their significance is often overlooked aside other great astronomical inventions.This book reclaims the history of the orrery, offering a fascinating look into its evolution over the centuries. With a particular focus on London society and clockmakers, it weaves together historical narrative with practical know-hows and scientific fact, showing how the orrery changed from a fanciful toy to a high-tech instrument to a vessel for art and education.The first edition, Orrery, explained what an orrery is and how it got its name. This revised edition goes several steps further, tracing the instrument back to the time of Ptolemy and forward to planetariums and star projectors. In addition, it features new sections on how to construct your own orrery at home.This book will appeal to anybody interested in astronomical mechanical devices, scientific instruments, horology, or the history of clocks.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.
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Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030574725 ISBN 13: 9783030574727
Language: English
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Add to basketTaschenbuch. Condition: Neu. Neuware -\*\*Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually\*\*In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call 'generalists') can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets.This book chronicles this global evolution and provides impactfulmanagerial implications for executives and students of marketing and corporate strategy alike.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 316 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030626687 ISBN 13: 9783030626686
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 144 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3030595307 ISBN 13: 9783030595302
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 37.99
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Add to basketBuch. Condition: Neu. Neuware -In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.It¿s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders.This book is essential reading for the following groups:Executives who want to bring new meaning to their lives and organizationsManagers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecologyProfessors, trainers and coaches who want to apply the latest marketing principlesStudents and trainees who want to prepare for the futureCustomers of any kind who need to distinguish between leading companiesEmployees of suppliers and partners who want to help their firms stand out.The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030588386 ISBN 13: 9783030588380
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -This book provides a detailed and comprehensive overview of all phases of a hackathon and thus helps to reduce complexity, to use opportunities, to avert pitfalls and to avoid problems. In addition, it also explains from a participant¿s perspective how to succeed in a hackathon. Lastly, the book is rounded off by extensive checklists, which support you in your own hackathons.The book is structured as follows: At first the basics and the history of hackathons are described in chapter 1. Afterwards the three phases of a hackathon are described in detail. This is started in chapter 2 with the description of the individual measures which are to be accomplished before the actual event. Here not only technical or organizational aspects are described, but also the important legal aspects are discussed. Subsequently, it is shown what is necessary to carry out a hackathon successfully. For this purpose the actual execution with all its steps is described in chapter 3. Next, chapter 4 looks at the follow-ups, which are often neglected or even completely forgotten. Chapter 5 describes from a participant¿s point of view the reasons for participating in a hackathon and which aspects guarantee a successful participation. In the following chapter 6 the criticism of the format of the hackathons and their execution is also examined in detail. Eventually, the most important points are summarized in chapter 7, before chapter 8 gives a view into the future of hackathons. Subsequently chapter 9 collects statements and opinions of representatives from industry, science and administration on the topic of hackathons. The book is rounded off in chapter 10 with detailed checklists, which can be directly used for the successful planning, operation and follow-up of hackathons.The book is written for everyone with an interest in how hackathons work, how to create them, and how to successfully participate. It especially targets people in industry or young students who want to run or participate in a hackathon.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 120 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030619427 ISBN 13: 9783030619428
Language: English
Seller: Wegmann1855, Zwiesel, Germany
£ 61.75
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Add to basketBuch. Condition: Neu. Neuware -This fully updated new edition of a uniquely accessible textbook/reference provides a general introduction to probabilistic graphical models (PGMs) from an engineering perspective. It features new material on partially observable Markov decision processes, causal graphical models, causal discovery and deep learning, as well as an even greater number of exercises; it also incorporates a software library for several graphical models in Python.The book covers the fundamentals for each of the main classes of PGMs, including representation, inference and learning principles, and reviews real-world applications for each type of model. These applications are drawn from a broad range of disciplines, highlighting the many uses of Bayesian classifiers, hidden Markov models, Bayesian networks, dynamic and temporal Bayesian networks, Markov random fields, influence diagrams, and Markov decision processes.Topics and features:Presents a unified framework encompassing all of the main classes of PGMsExplores the fundamental aspects of representation, inference and learning for each techniqueExamines new material on partially observable Markov decision processes, and graphical modelsIncludes a new chapter introducing deep neural networks and their relation with probabilistic graphical modelsCovers multidimensional Bayesian classifiers, relational graphical models, and causal modelsProvides substantial chapter-ending exercises, suggestions for further reading, and ideas for research or programming projectsDescribes classifiers such as Gaussian Naive Bayes, Circular Chain Classifiers, and Hierarchical Classifiers with Bayesian NetworksOutlines the practical application of the different techniquesSuggests possible course outlines for instructorsThis classroom-tested work is suitable as a textbook for an advanced undergraduate or a graduate course in probabilistic graphical models for students of computer science, engineering, and physics. Professionals wishing to apply probabilistic graphical models in their own field, or interested in the basis of these techniques, will also find the book to be an invaluable reference.Dr. Luis Enrique Sucar is a Senior Research Scientist at the National Institute for Astrophysics, Optics and Electronics (INAOE), Puebla, Mexico. He received the National Science Prize en 2016.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 303026694X ISBN 13: 9783030266943
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 31.35
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Add to basketTaschenbuch. Condition: Neu. Neuware -This book identifies and discusses the most successful investing practices with an emphasis on the academic articles that produced them and why this research led to popular adoption and growth in $AUM.Investors are bombarded with ideas and prescriptions for successful investing every day. Given the steady stream of information on stock tips, sector timing, asset allocation, etc., how do investors decide How do they judge the quality and reliability of the investment advice they are given on a day-to-day basis This book identifies which academic articles turned investment ideas were the most innovative and influential in the practice of investment management. Each article is discussed in terms of the asset management process: strategy, portfolio construction, portfolio implementation, and risk management. Some examples of topics covered are factor investing, the extreme growth of trading instruments like Exchange Traded Funds, multi-asset investing,socially responsible investing, big data, and artificial intelligence.This book analyzes a curated selection of peer-reviewed academic articles identified among those published by the scientific investment community. The book briefly describes each of the articles, how and why each one changed the way we think about investing in that specific asset class, and provides insights as to the nuts and bolts of how to take full advantage of this successful investment idea. It is as timely as it is informative and will help each investor to focus on the most successful strategies, ideas, and implementation that provide the basis for the efficient accumulation and management of wealth.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3030506517 ISBN 13: 9783030506513
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 42.74
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Add to basketTaschenbuch. Condition: Neu. Neuware -I first had a quick look, then I started reading it. I couldn't stop.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 303049358X ISBN 13: 9783030493585
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 42.74
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Add to basketBuch. Condition: Neu. Neuware -Long before humans wrote, we painted.From mud and ash to acrylic and computers, artists across the centuries have found countless inventive ways to explore and express some of life¿s biggest mysteries. Enter space art, a genre of artistic expression that strives to capture the wonders of our universe. This lavishly illustrated book chronicles the remarkable development of space art from a fledgling theme to a modern movement.In Part I, we traverse the history of art and astronomy from ancient times, through the Industrial Revolution, and into the 20th-century Space Age. Part II delves into the diverse techniques and subgenres of space art, where you will learn about things like rocks and balls, hardware art, and cosmic expressionism. Along the way, we¿ll stop at places where neither humans nor spacecraft can easily go, from the scorching surface of Venus and the radiation-soaked volcanoes of Io to the alien terrain of exoplanets and the depths of distant galaxies.Featuring hundreds of original color images from space artists and astronomers alike, this book is a vivid visual story about the power of art, astronomy, and human curiosity. A heavily revised edition of the original Beauty of Space, it will entertain, educate, and inspire anybody who yearns to make sense of the strange and surreal sights in our universe.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 320 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030360865 ISBN 13: 9783030360863
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 42.74
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Add to basketBuch. Condition: Neu. Neuware -In this volume we witness Wittgenstein in the act of composing and experimenting with his new visions in philosophy. The book includes key explanations of the origin and background of these previously unknown manuscripts. It investigates how Wittgenstein¿s philosophical thought-processes are revealed in his dictation to, as well as his editing and revision with Francis Skinner, in the latter¿s role of amanuensis. The book displays a considerable wealth and variety of Wittgenstein¿s fundamental experiments in philosophy across a wide array of subjects that include the mind, pure and applied mathematics, metaphysics, the identities of ordinary and creative language, as well as intractable problems in logic and life. He also periodically engages with the work of Newton, Fermat, Russell and others. The book shows Wittgenstein strongly battling against the limits of understanding and the bewitchment of institutional and linguistic customs. The reader is drawn in by Wittgenstein as he urges us to join him in his struggles to equip us with skills, so that we can embark on devising new pathways beyond confusion.This collection of manuscripts was posted off by Wittgenstein to be considered for publication during World War 2, in October 1941. None of it was published and it remained hidden for over two generations. Upon its rediscovery, Professor Gibson was invited to research, prepare and edit the Archive to appear as this book, encouraged by Trinity College Cambridge and The Mathematical Association. Niamh O¿Mahony joined him in co-editing and bringing this book to publication.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 504 pp. Englisch.
Published by Springer International Publishing, Springer International Publishing Dez 2020, 2020
ISBN 10: 3030360253 ISBN 13: 9783030360252
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware -2020 Finalist for Book of the Year Award, North American Society of Social and Political Philosophy (NASSP)This book examines the philosophical, motivational, and practical challenges of education theory, policy, and practice in the twenty-first century. There is a loud and persistent drum beat of support for schools, for citizenship, for diversity and inclusion, and increasingly for labor market readiness with very little critical attention to the assumptions underlying these agendas, let alone to their many internal contradictions. Merry does not neglect the historical, comparative international context so essential to better understanding where we are, as well as what is attainable in terms of educational justice. He argues that we must constructively critique some of our most cherished beliefs about education if we are to save the hope of real justice from the rhetoric of imagined justice.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3030276465 ISBN 13: 9783030276461
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 44.65
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Add to basketTaschenbuch. Condition: Neu. Neuware -This textbook provides a gentle introduction to intersection homology and perverse sheaves, where concrete examples and geometric applications motivate concepts throughout. By giving a taste of the main ideas in the field, the author welcomes new readers to this exciting area at the crossroads of topology, algebraic geometry, analysis, and differential equations. Those looking to delve further into the abstract theory will find ample references to facilitate navigation of both classic and recent literature. Beginning with an introduction to intersection homology from a geometric and topological viewpoint, the text goes on to develop the sheaf-theoretical perspective. Then algebraic geometry comes to the fore: a brief discussion of constructibility opens onto an in-depth exploration of perverse sheaves. Highlights from the following chapters include a detailed account of the proof of the Beilinson¿Bernstein¿Deligne¿Gabber (BBDG) decomposition theorem, applications of perverse sheaves to hypersurface singularities, and a discussion of Hodge-theoretic aspects of intersection homology via Saitös deep theory of mixed Hodge modules. An epilogue offers a succinct summary of the literature surrounding some recent applications.Intersection Homology & Perverse Sheaves is suitable for graduate students with a basic background in topology and algebraic geometry. By building context and familiarity with examples, the text offers an ideal starting point for those entering the field. This classroom-tested approach opens the door to further study and to current research.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.
Published by Springer International Publishing, Springer Nature Switzerland Dez 2020, 2020
ISBN 10: 3030644545 ISBN 13: 9783030644543
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 47.49
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Add to basketTaschenbuch. Condition: Neu. Neuware -This book constitutes the proceedings of the Third International Workshop on Emerging Technologies for Authorization and Authentication, ETAA 2020, held in Guildford, UK, in September 2020. The 10 full papers presented in this volume were carefully reviewed and selected from 15 submissions. The conference was planned at University of Surrey, Guildford, UK. Due to COVID-19 outbreak, ESORICS conference and affiliated workshop will be held online. The workshop presents new techniques for biometric and behavioral based authentication, and authorization in the IoT and in distributed systems in general, and much more.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.