springer a pr trade dez 2011 (22 results)

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Meet the Kinect introduces the exciting world of volumetric computing using the Microsoft Kinect. You'll learn to write scripts and software enabling the use of the Kinect as an input device. Interact directly with your computer through physical motion. The Kinect will read and track body movements, and is the bridge between the physical reality in which you exist and the virtual world created by your software. Microsoft s Kinect was released in fall 2010 to become the fastest-selling electronic device ever. For the first time, we have an inexpensive, three-dimensional sensor enabling direct interaction between human and computer, between the physical world and the virtual. The Kinect has been enthusiastically adopted by a growing culture of enthusiasts, who put it to work in creating technology-based art projects, three-dimensional scanners, adaptive devices for sight-impaired individuals, new ways of interacting with PCs, and even profitable business opportunities. Meet the Kinect is the resource to get you started in mastering the Kinect and the exciting possibilities it brings. You ll learn about the Kinect hardware and what it can do. You ll install drivers and learn to download and run the growing amount of Kinect software freely available on the Internet. From there, you ll move into writing code using some of the more popular frameworks and APIs, including the official Microsoft API and the language known as Processing that is popular in the art and creative world.Along the way, you ll learn principles and terminology. Volumetric computing didn t begin with the Kinect. The field is decades old if you ve ever had an MRI, for example, you have benefitted from volumetric computing technology. Meet the Kinect goes beyond just the one device to impart the principles and terminology underlying the exciting field of volumetric computing that is now wide-open and accessible to the average person. 220 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -No-Drama Project Management: Avoiding Predictable Problems for Project Success is a book for project managers who want or need to be more effective. Having a project crash and burn is never a great situation, author Bart Gerardi explains, but it's not a career buster-unless the failure appears on the short list of recurring, avoidable problems that can and will pop up during any project. If your project fails due to a lack of planning, for example, expect a trip to the woodshed. Why Your 'unexpected problem' was actually both predictable and avoidable. This book is an exploration of the preventable problems that cause project failures and how to steer clear of them. It includes far more than simple rookie mistakes like trying to please the wrong stakeholder or misunderstanding your role on the team. Those who have been around the block a few times will also find tips and insights that can help them reignite a stalled or meandering career. The sections on managing change adroitly or handling truly unexpected challenges, for example, can get veteran project managers back on track. There are plenty of books about the science of project management that cover such things as creating a work-breakdown structure or a Gantt chart. No-Drama Project Management is about the art of project management. It contains methods and techniques-illustrated with stories from Gerardi's rich store of experiences-that'll help project managers shine and become promotable. This book: Describes the common obstacles that all projects face, and how to defuse or avoid them Explains how project managers can hold a mirror to their own performance and improve it Shows project managers how to become masters at expecting the unexpected and thereby ratcheting up their success rates 264 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The list of challenges facing society is endless. Numerous financial and social problems affect the world and individual countries. And they also affect states, counties, cities, and even school districts and neighborhood policy councils. It's time for fresh thinking and new ideas in the public arena; it's time for more civic-minded people to get involved by running for-and winning-elected office. Run for Elected Office-and Win shows you how. It is designed to help readers make a positive impact on the world and in the communities in which they live. It starts with how to make a decision to run for a particular office and ends with how to proceed with a successful political career-and it covers everything else in between. This book helps readers: Learn the ins and outs of winning an election-from an author who's done it! Understand how to plan and schedule a political campaign Employ the power of social media in gaining name recognition Learn how much money it takes to run a campaign and what it really takes to win 238 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make-and how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you! But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It's easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why What would the founders have done differently How did one company become a billion-dollar success while another-with a better product and in the same market-fail Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and blogger Dave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you'll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail: Shows venture-backed startups and boot-strappers alike how to succeed where others fail. Is equally valuable for companies still on the drawing board as well as young firms taking their first steps. Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures. Covers the critical elements of entrepreneurial success. 196 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it's a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small.Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: Shows how to keep that organizational lifeblood-cash-running through your vital operations Explains how to create a firm foundation from which to solicit funds Provides examples of successful and unsuccessful fundraising messages and plans Teaches you how to ask confidently for gifts from $25 to $1,000,000 . or more! 268 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -You see it in every business paper or magazine. You hear it on every financial talk show. You are deluged with 'facts' presented as certainty: China will be the number one economy. The BRIC countries (Brazil, Russia, India, China) will continue to outstrip the developed world in growth for decades to come. Emerging markets are therefore a sure bet for making money and should be part of every portfolio. But is it true Emerging markets undoubtedly present one of the most exciting investment opportunities that has occurred over the last twenty years. But so was the U.S. housing market-if you knew when to get in and get out. Emerging markets are no different. To understand them you have to understand that they are different. You have to understand that you are not on Wall Street anymore. Different rules apply. And there are not only vast differences between developed and emerging markets, but vast differences among emerging markets themselves. The opportunities and risks are substantial and vary enormously between countries. Investing in Emerging Markets will help the retail investor, the more sophisticated money manager, and the prospective international businessperson to get beyond the hype, the marketing, and the dreams to understand the real risks and to take advantage of the real opportunities. This book: Provides an overview of the emerging markets prime for investing Outlines the snares awaiting the unwary Guides novice investors and professionals alike Shows how to make money by carefully selecting markets for investment 196 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With Pro iOS Web Design and Development, you'll design websites and develop web applications for iPhone and iPad using web standards deployed with Apple's Safari browser. Utilizing the very latest web and mobile technologies and releases, this book shows every web professional how to use HTML5 to do the heavy lifting, CSS3 to create the look and feel, and JavaScript to add program logic to their mobile sites and Web applications. In addition, you'll learn how to address the specific features made available through Apple's iOS, especially with regard to designing Web-based touch-screen interfaces. Pro iOS Web Design and Development will help you deliver rich mobile user experiences without compromise by optimizing your sites for WebKit and Safari, the de facto standard for the iPhone, iPad, and iPod touch. 484 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Arduino Projects to Save the World shows that it takes little more than a few tools, a few wires and sensors, an Arduino board, and a bit of gumption to build devices that lower energy bills, help you grow our own food, monitor pollution in the air and in the ground, even warn you about earth tremors. Arduino Projects to Save the World introduces the types of sensors needed to collect environmental data-from temperature sensors to motion sensors. You'll see projects that deal with energy sources-from building your own power strip to running your Arduino board on solar panels so you can actually proceed to build systems that help, for example, to lower your energy bills. Once you have some data, it's time to put it to good use by publishing it online as you collect it; this book shows you how. The core of this book deals with the Arduino projects themselves: Account for heat loss using a heat loss temperature sensor array that sends probes into every corner of your house for maximum measurement. Monitor local seismic activity with your own seismic monitor. Keep your Arduino devices alive in the field with a solar powered device that uses a smart, power-saving design. Monitor your data and devices with a wireless radio device; place your sensors where you like without worrying about wires. Keep an eye on your power consumption with a sophisticated power monitor that records its data wherever you like. Arduino Projects to Save the World teaches the aspiring green systems expert to build environmentally-sound, home-based Arduino devices. Saving the world, one Arduino at a time. Please note: the print version of this title is black & white; the Elektronisches Buch is full color. 256 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 504 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Android games programmers now have the power to write games for Android tablets. Beginning Android Tablet Games Programming explains how to enhance your Android games using the new tablet interface and the additional screen estate. You'll learn how to bring your programming skills up to date and into a world where touch screens, games physics, and artificial intelligence come together in new and surprising ways. Beginning Android Tablet Games Programming shows how to quickly and easily set up an Android development environment-in no time at all, you'll be programming away. You'll begin with some simple games using sprites and choreographed movement. Next, you'll learn how to handle user input in the modern age of touch screens and motion. Along the way, you'll discover how to use that extra screen space on a tablet to provide more relaxed and more interesting user interactions in your games. You'll learn how to use sound and music, for instance, to make your application menus more user-friendly. The Android operating system has recently acquired multicore functionality to meet the demands of multicore devices now entering the tablet market. With Beginning Android Tablet Games Programming, you'll discover how to harness that new power with your games programming through more process-demanding and fun techniques, including physics modeling, rich game world representation, artificial intelligence, and multiplayer interactions. Throughout each chapter of Beginning Android Tablet Games Programming, you'll find code that you can add or adapt to your own games to create the components you want. You can also work up to wrapping everything together into a complete Mario-type example game. Finally, when you have your first games ready, learn how developers have released their games and made a profit. You'll find tips on how to present your games in the Android and other application markets, and a solid approach to games marketing and monetization. 196 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Congratulations! You re on Mars Base Alpha, the first human outpost on the red planet. Don t relax, though. It s not all roses and unicorns up here. Mars isn t called 'The Bringer of War' for nothing! You ve just been rained on by a meteor shower and it s up to you you! to put your LEGO MINDSTORMS NXT robotics skills to work to save the day, and the base! And that s only the beginning of the challenges that lie ahead. LEGO MINDSTORMS NXT: Mars Base Command is a book of challenge. It s about challenging yourself to design and build robots to solve problems, tough problems. Taking a similar approach to best-selling LEGO author James Kelly s other books, this book presents a series of four challenges in the setting of mankind s first-ever manned base on the planet Mars. Each challenge begins with a backstory to set the scene. You re given instructions for constructing a playing field, including devices that your eventual robot must manipulate. Your job is to build a robot that will execute the challenge and garner you the most points. The book requires the LEGO MINDSTORMS NXT Education Resource Set. Scoring sheets are included that allow for the book s use in educational and group settings. Teachers can base lesson plans around the different concepts taught in each challenge. Groups and clubs can choose to run mini-competitions in which teams or individuals compete against each other in a race to save the base. LEGO MINDSTORMS NXT: Mars Base Command is an excellent choice for an individual, a group, or a teacher wishing to learn about and have more fun with LEGO s best-selling robotics platform.Please note: the print version of this title is black & white; the Elektronisches Buch is full color. 364 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -If you thought your phone was smart, you should see the new Android tablets! Based on Android 3 Honeycomb, these tablets provide all the computing power you'll need on a device light enough to carry wherever you go. Get the most out of your Android 3.0 Honeycomb tablet with Android Tablets Made Simple?learn all the key features, understand what?s new, and utilize dozens of time-saving tips and tricks. Android Tablets Made Simple includes over 500 pages of easy-to-read instructions and over 1,000 carefully annotated screen shots to guide you to Android tablet mastery. You?ll never be left wondering, ?How did they do that ? This book guides you through: Finding and purchasing the right Android tablet Understanding the Android Honeycomb interface Downloading and using tablet apps 384 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common website problems, and gives you a deep understanding of web standards and how they can be applied to improve your website. You will learn how to create fully standards-compliant websites and provide search engine-optimized Web documents with faster download times, accurate rendering, correct appearance and layout, lower development cost, approved accessibility, backward and forward compatibility, and easy maintenance and content updating. The book covers all major Web standards, focusing on syntax, grammar, recommended annotations, and other standardization concerns. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web. As a web developer, you'll have seen problems with inconsistent appearance and behavior of the same site in different browsers. Web standards can and should be used to completely eliminate these problems. Web Standards: Mastering HTML5, CSS3, and XML describes how you can make the most of web standards, through technology discussions as well as practical sample code that you can use for your own sites and web applications. It also provides a quick guide to standard website creation for Web developers. Learn techniques and best practices to achieve full standards compliance Write valid markup, styles, and news feeds from scratch or standardize websites by redesign Restrict markup to semantics and provide reliable layout 524 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Wolfenstein 3D'-like and 'Doom'-like game apps are some of the classic Android games presented in the original edition of this book. Since their release, Android has progressed with the debut of Android 4.0, adding better fonts, new User Interface and Experience (UI/UX) APIs, tablet considerations, multi-touch capabilities, multi-tasking, faster performance, and much more to the Android game app development repertoire. Multi-touch code gives these games and their players dynamic input and exchange ability, for a more realistic arcade game experience. Faster and better performance offers game players a more seamless, fun arcade experience like never before on Android. There is also improved native C/C++ integration with Android's NDK as well, which makes coding, compiling, and converting both productive and efficient with gains in app performance. With actionable real-world source, Advanced Android 4 Games shows you how to build more sophisticated and addictive Android games, harnessing the power of these recent advancements. Coverage of the new UI, UX, multi-touch and multi-tasking features available with Android 4.0. Learn other techniques for improving the game playing experience including Wi-Fi tethering, better multi-tasking, new and better streaming Web video using WebM, and more. By combining the elegant object-oriented features of Java and the raw power of C, there is no limit to the types of games that you can build for the platform, such as the 'Quake 3D'-like game app case study in this book. You'll definitely have fun, and perhaps you'll even make some money. Enjoy! 280 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fully updated for Xcode 4.2, Pro Core Data for iOS explains how to use the Core Data framework for iOS SDK 5 using Xcode 4.2. The book explains both how and why to use Core Data, from simple to advanced techniques. Covering common and advanced persistence patterns, this book prepares any iOS developer to store and retrieve data accurately and efficiently. This book starts by giving you a solid grounding in Core Data, providing a foundation for the rest of the book. With this knowledge, you'll have all you need to master Core Data and power your data-driven applications. You'll see how to work with SQLite and how to create an efficient data model to represent your data. Once you've established your data model, you'll learn how to work with data objects and refine result sets to get the most out of the stored data.The advanced portions of the book begin by showing you how to tune your apps' performance and memory usage, to give you a truly professional edge. You'll see how to version and migrate your data as well, to ensure your data stays organized and efficient. Finally, the book covers managing table views with NSFetchedResultsController. 400 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With Practical SharePoint 2010 Branding and Customization, SharePoint branding expert Erik Swenson cuts through the fluff and discusses accessible, easy-to-understand consulting and processes to create aesthetically pleasing, highly usable branded and customized SharePoint websites, both internally and externally. Designed to be a quick reference, how-to guide that lets you dive straight into the task at hand, you'll find this book's attention to detail and pragmatism make it an attractive companion during your branding experience.SharePoint 2010 deployments are more common than ever, as is the desire to make the environment branded and attractive to both internal and external clients. However, since SharePoint is more than just a collection of web pages, customizing the look and feel and completing the process of branding the platform itself is complex and requires a knowledge of web development, web design techniques, and a familiarity with SharePoint administration a curious niche, to be sure. And sometimes, you just need to make quick fixes, while at other times, building an entirely customized and branded environment is a multi-step process with lots of stakeholder buy-in and development time required.Whether you re interested in applying just a touch of style to a team site, or you re branding a public-facing Fortune 500 website based on SharePoint, Practical SharePoint 2010 Branding and Customization is the only book you'll need to quickly, easily, and efficiently brand and customize your environment.Bonus: Includes the SharePoint 2010 Branding Starter Kit! This kit has everything you need to jumpstart successful and compelling designs. The kit includes a layered Adobe Photoshop file of a SharePoint 2010 site, two pre-built visual design examples, and a Visual Studio solution you can use to deploy either of the designs included. This starter kit is specifically prepared to save you substantial time kicking off your SharePoint branding project and to minimize potential roadblocks. These branding tools would cost you as much as $500 if purchased separately, but they're included with the purchase of this book at no additional charge! Get started today. 368 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 264 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Building on your knowledge of how to write basic applications, Pro iOS 5 Tools: Xcode, Instruments and Build Tools shows how to take your apps from promising to real, and from good to great, by using numerous performance and debugging techniques and tools found in Xcode, Apple's Integrated Development Environment (IDE), Interface Builder and more.You will start by studying an alpha-stage iOS app and learning how you can use the tools provided in the iOS developer's toolbox, plus popular third-party tools, to take an app to a final product and ready to ship. Your own app development will never be the same again! Learn the tools available to all iOS developers: Xcode, Instruments, network diagnostic tools and version control Techniques for debugging by using Instruments, as well as the new features available in newest version of Xcode Performance tuning techniques and workflow enhancements 392 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Windows Azure Platform has rapidly established itself as one of the most sophisticated cloud computing platforms available. With Microsoft working to continually update their product and keep it at the cutting edge, the future looks bright if you have the skills to harness it. In particular, new features such as remote desktop access, dynamic content caching and secure content delivery using SSL make the latest version of Azure a more powerful solution than ever before.It s widely agreed that cloud computing has produced a paradigm shift in traditional architectural concepts by providing new ways to both store and process data. The basic concepts of the cloud are now well understood throughout the industry. What is much less well understood, and the primary focus of this book, is how the the Windows Azure technology can be applied in real-world scenarios and made to work for you. This book answers those questions, demonstrating how all the features of Windows Azure both old and new can be put to work.By the time you re done reading, you will be comfortable building high-quality end-to-end Windows Azure services of your own. The book, like the Azure platform itself, is divided into three key parts Windows Azure, SQL Azure, and Windows Azure AppFabric. Each of these plays a unique role in the functioning of your cloud service. It is the goal of this book to show you how to use these components, both separately and together, to build flawless cloud applications as well as hybrid architectures that fit in alongside your business' existing systems.Pro Windows Azure Platform, Second Edition is a down-to-earth, code-centric book that shows precisely how the all the components of Windows Azure are employed, and demonstrates the techniques and best practices you'll need to put them to work. 602 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -CFO Techniques: A Hands-on Guide to Keeping YourBusiness Solvent and Successful is a comprehensive and instructive working manualfor multitasking chief financial officers and controllers working inthe fast-paced commercial environment.Every senior financial professional with an ever-broadening span of control will benefit from this complete outline of the core activities-with specific descriptions of individual tasks-comprising the daily agenda of a successful CFO or controller. It covers everything from traditional responsibilities like budgeting and financial reporting, to more innovative tasks like performance analytics and business strategy development. While emphasizing specific guidelines on what it takes to excel as a company's head of finance, the book refrains from overwhelming dryness by using cultural references, real-life examples, and a casual tone.With its bite-sized, easy-to-read chapters,CFO Techniques serves as bothan invaluable desktop reference handbook and a good bedtime read.Whether you need a quick recommendation on treasury procedures, adhering to GAAP, keeping funds safe from embezzlers, or advice on dealing with the CEO, you will find theanswers in this book. Guides you through CFO/controller core responsibilities, function by function Serves as a reference manual on financial matters specific to the small and mid-size commercial environment Goes beyond finance and accounting, addressing the administrative and behavioral issuesall CFOs occasionallymust address 380 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn't it be great to have a simple explanation of how to collect, analyze, report, and use measurements to improve your organization Metrics: How to Improve Key Business Results provides that explanation and the tools you'll need to make your organization more effective. Not only does the book explain the 'why' of metrics, but it walks you through a step-by-step process for creating a report card that provides a clear picture of organizational health and how well you satisfy customer needs. Metrics will help you to measure the right things, the right way-the first time. No wasted effort, no chasing data. The report card provides a simple tool for viewing the health of your organization, from the outside in. You will learn how to measure the key components of the report card and thereby improve real measures of business success, like repeat customers, customer loyalty, and word-of-mouth advertising. This book: Provides a step-by-step guide for building an organizational effectiveness report card Takes you from identifying key services and products and using metrics, to determining business strategy Provides examples of how to identify, collect, analyze, and report metrics that will be immediately useful for improving all aspects of the enterprise, including IT 370 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -HTML5 is here, and with it, web applications have acquired power, ease, scalability, and responsiveness like never before. With this book, developers will learn how to use the latest cutting-edge HTML5 web technology-available in the most recent versions of modern browsers-to build web applications with unparalleled functionality, speed, and responsiveness. This new edition includes major revisions for WebSockets functionality, reflecting the new W3C specification. It also features new chapters covering the drag-and-drop API as well as SVG. Explains how to create real-time HTML5 applications that tap the full potential of modern browsers Provides practical, real-world examples of HTML5 features in action Covers all the new HTML5 APIs to get you up-to-speed quickly with HTML5 Fully updated to include the latest revisions of the WebSocket API, and much more. 352 pp. Englisch.