Published by Physica-Verlag HD Dez 2011, 2011
ISBN 10: 3790827681 ISBN 13: 9783790827682
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 95.32
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Add to basketBuch. Condition: Neu. Neuware -This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers¿ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers¿ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behaviorPhysica Verlag, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.
Published by Physica-Verlag, Physica-Verlag HD, Physica Dez 2011, 2011
ISBN 10: 3790827681 ISBN 13: 9783790827682
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
£ 95.32
Convert currencyQuantity: 2 available
Add to basketBuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior 250 pp. Englisch.
Published by Physica-Verlag HD Dez 2011, 2011
ISBN 10: 3790825204 ISBN 13: 9783790825206
Language: English
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
£ 95.32
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Add to basketTaschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Fuzzy rule systems have found a wide range of applications in many fields of science and technology. Traditionally, fuzzy rules are generated from human expert knowledge or human heuristics for relatively simple systems. In the last few years, data-driven fuzzy rule generation has been very active. Compared to heuristic fuzzy rules, fuzzy rules generated from data are able to extract more profound knowledge for more complex systems. This book presents a number of approaches to the generation of fuzzy rules from data, ranging from the direct fuzzy inference based to neural net works and evolutionary algorithms based fuzzy rule generation. Besides the approximation accuracy, special attention has been paid to the interpretabil ity of the extracted fuzzy rules. In other words, the fuzzy rules generated from data are supposed to be as comprehensible to human beings as those generated from human heuristics. To this end, many aspects of interpretabil ity of fuzzy systems have been discussed, which must be taken into account in the data-driven fuzzy rule generation. In this way, fuzzy rules generated from data are intelligible to human users and therefore, knowledge about unknown systems can be extracted.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.
Published by Physica-Verlag, Physica-Verlag HD, Physica Dez 2011, 2011
ISBN 10: 3790825204 ISBN 13: 9783790825206
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
£ 123.92
Convert currencyQuantity: 2 available
Add to basketTaschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fuzzy rule systems have found a wide range of applications in many fields of science and technology. Traditionally, fuzzy rules are generated from human expert knowledge or human heuristics for relatively simple systems. In the last few years, data-driven fuzzy rule generation has been very active. Compared to heuristic fuzzy rules, fuzzy rules generated from data are able to extract more profound knowledge for more complex systems. This book presents a number of approaches to the generation of fuzzy rules from data, ranging from the direct fuzzy inference based to neural net works and evolutionary algorithms based fuzzy rule generation. Besides the approximation accuracy, special attention has been paid to the interpretabil ity of the extracted fuzzy rules. In other words, the fuzzy rules generated from data are supposed to be as comprehensible to human beings as those generated from human heuristics. To this end, many aspects of interpretabil ity of fuzzy systems have been discussed, which must be taken into account in the data-driven fuzzy rule generation. In this way, fuzzy rules generated from data are intelligible to human users and therefore, knowledge about unknown systems can be extracted. 272 pp. Englisch.