pearson ft press nj (4 results)

Hard Cover. Condition: fine. Dust Jacket Condition: vg+. 2nd Edition. xviii 282 pages; contents clean; binding solid; 9" tall. Hardcover (dj).

Hardback octavo, dustjacket, very good plus condition (in very good plus dustjacket). 200 pp. Watch the news, and you'll be overwhelmed by snippets of badly presented science: information that's incomplete, confusing, contradictory, out-of-context, wrong, or flat-out dishonest. Defend yourself! A science writer (University of California) provides a powerful arsenal of tools for making sense of science. You'll learn how to think more sensibly, and how to make better science-related decisions in both your personal life and as a citizen. Understand how science really works, and why scientists sometimes disagree. Assess the biases of those who make scientific claims in the media, and place scientific issues in appropriate context, so you can intelligently assess trade-offs. Determine whether a new study is really meaningful - uncover the difference between cause and coincidence - figure out which statistics mean something. Reveals the tricks self-interested players use to mislead and confuse you, and points you to reliable information sources.

Hardcover. Condition: new. Hardcover. Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, presents an intensely practical blueprint for resurrecting or revitalising any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organisation around common goals and brand promises. restore brand relevance based on an ever-more-profound knowledge of your customers. reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes. how to reenergise them. why hard-to-change bad habits can lead brands back into trouble again. and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organisation, create a "plan to win," and execute on it! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condition: new. Hardcover. Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, presents an intensely practical blueprint for resurrecting or revitalising any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organisation around common goals and brand promises. restore brand relevance based on an ever-more-profound knowledge of your customers. reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes. how to reenergise them. why hard-to-change bad habits can lead brands back into trouble again. and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organisation, create a "plan to win," and execute on it! Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.