lap lambert academic publishing jul 2010 (Over 1,400 results)

Taschenbuch. Condition: Neu. Neuware -The pilgrimage to Mecca, or Hajj, is a unique aspect of Islam. It is also a remarkable logistic feat for the Saudi Kingdom. How does this annual event combine with the transformations of the modern world In this short book the author charts the changes that have altered the Hajj from the ancient camel caravans to the contemporary motorised and air conditioned pilgrimage it is today. Looking at historic accounts, politics, health, transportation, and the experiences of Muslims living in Britain, this work provides a nuanced overview of the contiguity of the Hajj. This book is an excellent introduction to the broad scope of issues that Hajj studies entail. It is of interest to those curious about the pilgrimage, and an asset to specialists with its rich array of sources and interpretation.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Using an expanded definition of the 1948 UN Convention on the Prevention and Punishment of Genocide this work analyzes the factors leading to Guatemala''s military operations from 1978 until 1983 against Guatemala''s indigenous population and gives details why these operations accounted for genocide. The main factors to explain the atrocities were the long lasting alienation of Guatemala''s indigenous and non-indigenous population and the evolution of a ¿new,¿ i.e. national indigenous identity previous to the conflict.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This study is based on a cost management system of Microlink Eesti SMM business line that is active in IT services industry. The objective of this research was to identify the areas of current cost management system needing improvement and to determine the best costing method that would solve the problem areas and most seamlessly could be integrated into current cost management system. The aim was not to develop the one and only costing system for an IT service company, but to find the most suitable supporting method or combination of methods that is sufficient to fulfill the criteria of the cost system and its users. Out of the several costing methods Activity Based Costing and Explicit Cost Dynamics fulfilled the criteria the most.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Tourism is one of the fastest growing economies in the world. Tourism is an industry that contains many related elements such as hotels, attractions, transportation, dining, and travel agencies. Each element will create an 'experience' to its target; it is the duty for marketers to think what types of experiences they would like to offer. Loyalty programs have become a well-known tool to retain customers. Most loyalty programs offer membership in a club or a program with reward purchases. Rewards are normally based on currency value of purchases made or the frequency of purchases. Loyalty program tactics also include regular communication with customers - such as reminder mailings, private credit cards, and up-sell offers. This works explores how experiences can maintain and develop a loyal relationship between hotels and customers through loyalty programs. To engage with this topic, the Best Western Hotel Loyalty Programs was chosen as a case study for this paper to help define and analyze the positive and negative elements of loyalty programs, as well as to bring forward suggestions for improvement.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The study supports that States are bound to their international obligations. Therefore, to preserve both the sanctity of contracts and those international standards that protect investments, a breach of contract can be transformed into a BIT violation in a particular case, thus observed in the light of international law, notwithstanding a forum selection clause. The study is structured in four parts: (I) a general approach to investment treaties, umbrella clauses, and the ICSID system; (II) the study of ICSID landmark cases concerning the interpretation of umbrella clauses; (III) the analysis of breaches of contract transformed into a BIT violation, together with an overview on the Occidental v. Ecuador case; and, (IV) conclusions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The transactional net margin method was established in the OECD Transfer Pricing Guidelines of 1995 and was included to solve differences between OECD Member Countries, but since many countries have been against the method, there does still exist a risk of double taxation. OECD recommends the transactional net margin method to be used only if none of the traditional methods can be used. OECD Member Countries are encouraged to follow the OECD Transfer Pricing Guidelines when pricing transactions in practice, but they are not legally binding. The purpose of this book is to analyse whether the transactional net margin method is used as a last resort method in practice and to determine whether the method should hold the status of last resort in the future.The book provides an analysis of the differences between theory and practice and discusses whether the status of TNMM should change to one of greater parity with competing practices which can be useful for many companies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The recent popularity of horror films featuring zombies is indicative of social tensions surrounding racism, globalization and rampant Western consumption. In the films comprising George A. Romero''s Dead series, differences between survivors become blurred when human value is reduced to sheer humanity. Romero''s films show that social preoccupations of race, gender and class (among others) remain problematic in the undead, post-apocalyptic context and often take precedence over the need for cooperation and resources for survival. The zombies themselves are sociologically loaded; from their colonial origins in Haiti to their 'Americanization', combining themes of racism, savagery and othering. As a method of inquiry, cultural materialism seeks to describe the tensions that exist between culture as it is lived and culture as it is depicted. This book outlines the underlying social critique that underscores Romero''s entire series. Drawing from cultural materialism and active audience theory, this book shows how Romero''s Dead series can inspire reflexivity and assessment of our everyday roles in consumption processes while helping us speculate on the endings of our own narratives.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Renewable energy sources have become increasingly important in the efforts to provide energy security and to fight global warming. In the last decade environmental policy has increased the support for renewable electricity. At the same time the electricity sector was often subject of antitrust investigation because of relevant market concentration, and market power. This book looks at the renewable electricity market to analyze the effect of environmental policy on competition. The first chapter provides a short introduction into the regulatory schemes of electricity markets. The second chapter analyzes the demand side of the electricity market. The third chapter derives a theoretical model where the different support regimes can be analyzed under oligopolistic market structure. Finally, in the last chapter a simulation model of the UK electricity market is used to test the effect of mergers and acquisitions under the environmental support scheme. The analysis of this book can help policy makers and national authorities to better understand and plan environmental policy taking into account the market structure of the electricity market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -For over five decades, huge sums of money and other forms of assistance have littered the continent of Africa. With so much ¿goodwill¿ but so little positive results to show forth, many people around the world have been questioning aid effectiveness.This book is a short analysis of the impact foreign aid (and other forms of foreign intervention) has had and its future in Africa, with particular reference to Ghana. The book also re-introduces to readers the culture-development argument from a Ghanaian point of view since development encompasses every aspect of the people it targets. Nathan Andrews offers an account of Ghana''s experience under the Structural Adjustment Program and the impact of foreign assistance received during this regime. The book aims at the general public who are interested in the socio-economic aspects of Africa, particularly students seeking to understand the context of Ghana''s development. It is brief, precise and straight to the point; and it could also be of benefit to both policy makers and development practitioners both in Ghana and abroad who might be thinking of finding alternative explanations to why foreign aid has failed so far in most places.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Increasing mortality related to periods of hot weather is a direct health impact from a warming and more variable climate. Adverse health impacts of heat stress are preventable. To spatially assess vulnerability is useful to prioritize where to take action first. This work describes the development and testing of a vulnerability index to assess hot spots of vulnerability to heat stress in the urban area of Greater London. Therefore, routine data on a high spatial resolution and representing the risk factors as identified in the literature are mapped. With Principal Component Analysis the most relevant of these indicators are composed to a vulnerability index. To test the performance of the vulnerability index, daily data on temperature and spatial data on daily mortality and ambulance callout are used in a Poission regression model. The work shows that it is possible to model hot spots of vulnerability in terms of increased mortality and a higher number of ambulance callouts. The results encourage further work on hot spot analysis to better target intervention measures, but also to look into risk perception and decomposing inequalities.Books on Demand GmbH, Überseering 33, 22297 Hamburg 296 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book gives an understanding of bank securities and the role securities play in the banking industry. Securities management is crucial for the survival of any financial institution in the whole world. The recent global melt-down was caused partly by poor securities management. Among other things it teaches about: ¿ the role of securities in the banking industry ¿ the administration of securities in the bank ¿ types of securities used by banks ¿ the effect of Section 226 of the company''s act ¿ the role of the branches in securities admin ¿ notification and acknowledgement of cession ¿ insurance policies as security ¿ guarantees by individuals ¿ guarantees by partners ¿ guarantees by a company ¿ cession of book debts ¿ pledge of other financial institution F/Ds ¿ monthly branch securities administrative duties ¿ half-yearly branch securities administrative duties ¿ yearly securities administrative duties ¿ different types of guarantees ¿ securities for credit facilities Securities management is one of the most important elements of banking but it is one of the least talked about, the least taught at universities & the least understood by bankers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Humanitarian logistics is a complex science because actors are compelled to work with outmost speed in interrupted environments with unknown players. Even more complex are civil-military relations because as studies reveal, the differences between these two actors run deep. This work examines civil-military relations in the preparedness and response phase of humanitarian crises by developing a frame of reference, setting forth operational and theoretical definitions, examining overlapping supply chains, civil-military cooperation framework and proposing a working model. Data collection is based on two NGOs and a military task force, and this data analyzed vis-à-vis the frame of reference. From the analysis, some conclusions were drawn. First, a number of strategies are employed during the preparedness and response phase. Also, overlapping roles generate both positive and negative impact. Meanwhile, different organizational structures and funding outlay mean differences in how activities are coordinated and information shared. Lastly, cooperation, trust, information sharing and coordination are closely linked when finding a strategic fit among actors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book constitutes an exploratory report that examines the current practices, literature, discussions and opinions on the use of neuromarketing. Specifically, it tests the hypothesis that neuromarketing is a valid marketing tool that can help marketers optimize their marketing efforts and the return on their marketing investments. To do so, the book answers three research questions: (1)¿Is neuromarketing a valid marketing tool ¿, (2)¿Where is it optimal to deploy neuromarketing ¿ and, (3)¿ How can neuromarketing be deployed ¿. The result is an exploratory and theoretically grounded book on neuromarketing that can help aid marketing managers, marketers, and individuals, in their continuing quest to unlock the mysteries behind consumer decision-making and purchasing behaviors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 160 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The main aim of this book is to investigate and analyze how diasporic movements and family relations exert influence on the construction of women''s identities in Nella Larsen''s Quicksand and Jamaica Kincaid''s Lucy. The author''s hypothesis is that in the selected works we will find two journeys, which have both similar and distinct aspects, and begin with the main characters'' desire to escape oppression. Given these facts, the protagonists go through a period of many discoveries about themselves and the societies with which they have to deal, which unfolds into two products: the building of Lucy''s autonomous hybrid identities in her loneliness in Kincaid''s work, and the building of Helga''s hybrid identities overshadowed by religion, patriarchy, and family relations in Larsen''s work.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book discuss the advantage of method notional pooling compare to cash concentration. Managing corporate cash is an integral part of a company''s success. Whilst the benefits of effective cash management are well established, they have to be balanced against the complexity of managing cash across multiple accounts and entities. The key challenge for a corporate is to understand how much cash is available and where, across multiple accounts, multiple locations and multiple currencies. The accounts might be owned by multiple legal entities, serviced by multiple banks and subject to a variety of tax regulations and legislation. Each company has their own characteristics. For a group of companies the complexity of cash management is more complex. The corporation must make good value among the group''s member (Parent Company and subsidiaries companies). In this kind of cases, cash pool (cash concentration and/or notional pooling) can be adopted by the Company group. A good cash management brings a big benefit to a company. In the short-term period the good cash management can reduce the financial risk and it will maximize corporate synergy and value.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -All governmental and industrial organizations have personnel in positions of authority. Most are assumed, by their positions, to have good leadership skills and follow principled leadership practices as they are considered fundamental skills of successful leadership. Within the past 50 years, changes in the social and political landscape throughout the United States have spurred numerous transformations in the approach to how leadership is not only implemented, but fundamentally defined. The most recent failure in leadership is displayed by both Government and Industry in the recent Gulf Coast catastrophic oil spill. The question to be answered does not give the impression to be one of capability, but rather culpability. Is true ethics based leadership being subjugated if not replaced by political expediency This book provides a simple process for defining what is good leadership, what is political expediency and how these tendencies can be identified. For anyone, leader, manager or just the curious, this book provides an opportunity for reflection as well as analysis.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Since the late 1980s, Uganda just like many Sub-Saharan African countries embraced decentralization as one of the pillars for poverty reduction. It was perceived that decentralization would promote efficiency, effectiveness, responsiveness, accountability, participation, empowerment, service delivery and poverty reduction. However, despite this perception, over 85% of Uganda''s population lives under absolute poverty which exposes them to food, health as well as physical insecurities. The findings show that decentralization has relatively contributed to education and health sectors although poverty remains high especially due to unemployment among the youth. Decentralized service delivery has given room for corruption in most sectors of the economy. The research found that most national development programs do not clearly integrate a Human Security component in addressing poverty. It is therefore unlikely to reduce poverty if Human Security is not clearly streamlined in all development programs. The research recommends the need for government to continuously build the capacity of the people to demand for accountability and veto leaders who are not performing to their expectations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Today more than ever, it is necessary to examine in depth the growing problematic issue of child labour which involves both developed and developing countries and is not a new phenomenon, but rather the unwelcome resurgence of an old phenomenon. Many children are employed in activities which have been classified as worst forms of child labour by the International Labour Organization, and among these we find mining. Given the gravity of such a practice, this work analyses child employment in artisanal and small scale mines in two case studies: Kalima and Kampene in the Province of Maniema, Democratic Republic of Congo. Employing a qualitative approach, the work investigates in depth the working conditions of child miners, their self-perception, and the consequences of the lack of a functioning state for child miners, providing an innovative view of this issue that starts from the children''s perspective. This academic work is also accompanied by a thorough theoretical framework which includes Freire''s theory of oppression, Rossatto''s ¿Freirean Mapping of Optimism and Desire¿, and the theory of failed states.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The success of Millennium Development Goals is dependent to a large extent on the success in addressing the population issues. Family planning has been a part of the general development policy of Nepal since the mid-1960s. The knowledge about contraception is almost universal but there is still a high unmet need among married women. Despite high demand to space or limit the birth, long acting methods account for less than three percent of the method mix. With the current pace of contraceptive prevalence rate the Millennium Development Goals seem hard to reach. Choice of a family planning method is determined by a wide range of factors. A clear understanding of these factors should increase access to family planning methods by providing informed choice. This book therefore is designed with a view to availing information to program implementers, managers and health workers about the factors that influence utilization of different family planning spacing methods.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Nowadays internationalization has become a growing trend for companies to expand their businesses. The global market place provides various attractive opportunities, nevertheless hides many challenges and risks. Thus taking into account the increasing role of internationalization for a company''s survival and the complexity it possesses, the issues related to the internationalization are of increasing significance. The investigation part is devoted to the analyse of a French transportation and logistics service company 'MTE' Lmt internationalization process. It has launched a joint venture with Latvian log transportation company 'HTML' Lmt in order to satisfy French forestry sector demand of log transportation services. The purpose of the present thesis is to investigate and analyse the French company''s 'MTE' Lmt internationalization process by identifying the main motivation factors to launch international activities, company''s internal and external environment factors influencing the choice of foreign market entry mode. At the same time, various international risk groups will be identified that have created challenges in the joint venture collaboration process.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Recent scholarship underscores the importance of industry-universities collaboration as an important organizational form for knowledge creation within the national system of innovation (NSI), especially in stimulating new technologies. There are two broad assumptions underlying the establishment and management of universities. The first one is that universities are set up to perform certain well defined functions such as teaching, research and knowledge production and could remain outside the broad national, cultural and political influence. Second, and specific to the research function, the notion of research and development (R&D) without much attention to downstream activities that involve commercialization, limits the relevance of university research. This book based on sound empirical and theoretical scholarship advances considerably our understanding of these issues within a development context. We strongly recommend it to all those interested in the development debate.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -The book documents the Inter-District disparity in terms of social development in Balochistan, which is the largest federation unit of Pakistan covering about 45% of the total country''s area and is the least developed province in the country. The work focuses on objective well-being by taking indicators from education, health, and quality of living sectors to rank order the districts and identify the significant factors of inter-district disparity. The books reports that Quetta, which is the capital city is the only highly developed district and Musa Khel continues to be the most backward district in the Province. However, over short period of time moderately and under developed districts altered their position either upward or downward direction. Moreover, inter-district disparity is significantly reduced in quality of living as a whole, while primary enrollment male, child immunization, and sanitation facilities are the other significant factors of inter-district disparity reduction. However, this disparity has increased in terms of medical professionals (Doctors, nurses, midwives etc).Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Competitive advantage is a phenomenon which gives the company the status of superior performer vis-a- vis its competitors, enables the company to operate more efficiently, provides the company''s environment with better outcome and keeps its stakeholders motivated, satisfied and happy. A very small number of companies enjoys the benefits of competitive advantage.This is the consequence of insufficient knowledge of which tools to use so that competitive advantage can be achieved (Porter, 1985). Having this in consideration, I analyze the nature of strategic acquisition, its effect on competitive advantage and what are the advantages and disadvantages of strategic acquisition towards internal growth.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Organizational misbehaviour has long been recognized as workers'' attempt to redress the balance of control and power in the workplace. The advent of the computer, particularly the internet, raised hopes of increased productivity but it also raised questions of ethical use in the workplace as it has huge potential for damage to fellow employee, the employer and the organization. Although it is a relatively new concept, data reveals the staggering lengths to which internet abuse has extended and the accompanying financial losses. This book examines the extent to which this phenomenon exists among public sector workers in St.Vincent and the Grenadines. It explores literature related to organizational misbehaviour with emphasis on internet abuse. It also examines data collected from the specified population. It then draws upon data collected to arrive at conclusions and formulate a proposed Internet Use Policy that could be used to control these activities and reduce the negative impacts they can have. The information could prove very useful to students and lecturers of management and organizational behaviour as well as employers who are trying to cope with the identified phenomenon.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -In developing countries, child labour is an important problem due to the low economic situation. According to the statistics of ILO, there are almost 250 million working children in the world, and almost four million of them are working in Turkey. It is a well known fact that working has detrimental effects on the physical, emotional and cognitive health of children. One of those effects on the emotional development of working children is found to be on their self-concepts. Therefore, this comparative research aimed to examine and compare the self-concept levels of working and non-working children, and whether the socio-economic situation of those children has an effect on their self- concepts. Moreover, some demographic information about working children was gathered and some of them were analyzed in relation with their self-concepts. Results of the study indicated that working had an impact on the self-concept levels of children; on the other hand, socio-economic factors and some selected work-related characteristics did not have an impact on the self-concept levels of children.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Foreign market selection (FMS) is one of the most important decisions firms make when deciding to increase their international involvement. Yet, despite the importance of FMS, the literature generally assumes firms make that decision only on the basis of in-depth assessments of foreign markets, psychic distance or network relationships, sometimes in response to unsolicited orders. The significance of institutional environment at the local industry level is often overlooked. This book, in its emphasis on the importance of local industry institutional environment, incorporates the new institutional perspective into FMS research. The new institutional perspective is based on recognition of (1) regulatory pillars (2) normative pillars and (3) cognitive pillars that influence the legitimacy of firms and reduce uncertainty during their selection of foreign markets. This book develops a local industry institutional profile specific for FMS. Subsequently, a conceptual framework is proposed on how local industry profile might influence foreign market selection and how this influence differs at two points in time¿ the initial and subsequent firms'' decisions to enter a foreign market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Contemporarily, the sophistication of financial markets coupled with possibilities of high volatilities, thinning of margin and shareholder value erosion have necessitated the search for a model that could have predictive powers which fund managers would leverage on to help with risk management phenomenon. Value-at-Risk (VaR) has recently become popular as an alternative risk measure especially with the traditional beta (¿) measure of market risk coming under heavy critism due to the heightened concern expressed by financial experts as to whether it actually captures and appropriately price the risk of the market. VaR has been defined as a summary measure that indicates the worst loss that could occur to a portfolio or a single asset over a target horizon with a given level of confidence. The research took a cursory look at the empirical relationship that exists between this rapidly evolving measure of risk and its influence on the everyday asset allocation decisions that fund managers are involved with and to discover how this links with portfolio performance at various allocation mixes. To simplify the approach, only two classes of assets were considered; equity and cash.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -Mexico is becoming a 'Global Actor' whereas EU is consolidating as a 'Global Civil Power'. Latin America is traditionally one of the most important areas for Mexican Foreign Policy as well as it constitutes an important region for testing to what extent is EU capable to extend its influence over its periphery. In this framework, 'The Economic Partnership, Political Coordination and Cooperation Agreement EU-Mexico' allowed Mexico to be an EU 'privileged partner' for setting up a Bi-regional Strategic Partnership EU-LAC. This book provides the evolution of Mexican Foreign (Trade) Policy towards Europe, as well as the EU political and economical strategy in Latin America over the last ten years. Finally, it states the challenges for both regions taking in mind the International Agenda for XXIst Century. The contents of this manuscript should be useful to academic community who analyse the application of principles in EU negotiations toward third countries with special emphasize in those of Latin America. In addition, it can shed some light for decision-makers, diplomats and businessmen interested on legal framework ruling the trade relations among the referred regions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condition: Neu. Neuware -This book investigates the impact of the Times of Zambia gender policy on journalistic practices. The policy was formulated to address issues of representation of women both in news coverage and at an institutional level. In spite of the implementation of the editorial gender policy, no change in gendered representation is evident. The book is informed by a Cultural Studies approach to media studies, specifically drawing on the ¿circuit of culture'' (du Guy et al, 1997) and focused on two specific ¿moments'', namely representation and production. Data was collected using two qualitative methods, namely document analysis and semi-structured in-depth interviews. The document analysis established that this policy is informed by a liberal feminist approach to media and identified the weaknesses in its formulation. The subsequent semi-structured in-depth interviews probed the practices and perceptions of male and female journalists and editors in relation to the degree of change in gendered representation in the news.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.