9787811054521 - Advertising Simou and Operation(chinese Edition) by Gao Kai Zheng (1 results)

Language: English
Published by Central South University Press Pub. Date :2006-11- 1991
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
£ 46.24
£ 13.64 shippingShips from China to U.S.A.Quantity: 1 available
paperback. Condition: New. Language:Chinese.Publisher: Central South University Press Pub. Date :2006-11-01. This book is the smart operation of the 21 century AD One book series. The main contents include: the strategy of goal-setting advertising. advertising budget. planning. analysis of target consumer advertising. and busine…ss analysis of competing advertisers. advertising appeals positioning strategy. advertising. creative performance and strategy. advertising media mix strategy. advertising effectiveness assessme.