Isbn: 9787520379113 - Research on Perception Channel Integration and Consumer Behavior(chinese Edition) (1 results)

paperback. Condition: New. Paperback. Pub Date: 2020-12-01 Pages: 247 Language: Chinese Publisher: The integration of physical channels and electronic channels of China Social Sciences Press has become the trend of modern business development. and multi-channel consumer behavior has become a concern in the industry and academia Hot spot.?Based on theories of perceptual integrity. self-regulation and trust transmission. this book reveals the influence mechanism of perceptual channel integration on consumer behavior in d.…