ISBN: 9787302250982 - Introduction to Advertising (institutions of Higher Education Art and Design Professionals Tutorial)(chinese Edition) (1 results)

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  • Language: Chinese

    Published by Tsinghua University Press, 2011

    7302250987 / 9787302250982

    • Softcover

    Seller: liu xing, Nanjing, JS, Chinaliu xing

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    Condition: New

    £ 128.05

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    paperback. Condition: New. Language:Chinese.Pages Number: 132 Publisher: Tsinghua University. Pub. Date :2011-06-01 version 1. Yan-Fang Zhou. etc. Introduction to Advertising is the basis of professional art and design institutions of higher learning tutorial series one. The book includes seven chapters: Advertising Overview. A Brief History of Western advertising. advertising features. advertising planning. advertising creative expression and information. advertising. production process design. advertising. managemen.…