ISBN: 9787121366567 - 营销管理 张德鹏,林红菱,黄嘉涛,彭家敏 电子工业出版社〖新华正版全新畅读无忧〗 (1 results)

Marketing Management(Chinese Edition)
ZHANG DE PENG . LIN HONG LING . HUANG JIA TAO . PENG JIA MIN BIAN
Language: English
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condition: New. Paperback.Pub Date:2019-08 Pages:390 Language:Chinese Publisher:Electronic Industry Press In recent years. the rapid development of marketing theory. the widespread dissemination of e-commerce and big data concepts have made us deeply realize that marketing is a very practical discipline. Marketing Management concentrates on the insights of many experts and professors with rich experience in marketing theory and practice. combined with the new changes in marketing concepts and practices in th.…