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Published by LAP LAMBERT Academic Publishing, 2024
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Published by LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Published by LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Taschenbuch. Condition: Neu. Big Data and Predictive Analytics: The Frontier of Marketing Strategy | Derrick Nukunu Akude | Taschenbuch | Englisch | 2024 | LAP LAMBERT Academic Publishing | EAN 9786208415822 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Published by LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Published by LAP LAMBERT Academic Publishing Dez 2024, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Published by LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Published by LAP LAMBERT Academic Publishing Dez 2024, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 300 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829 ISBN 13: 9786208415822
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