9786139923786 - Competitive Barriers to Venturing in China Automotive Industry: What Entry Mode Selection is Best Appropriate? by Alcide, Jean Rony (3 results)
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Taschenbuch. Condition: Neu. Competitive Barriers to Venturing in China Automotive Industry | What Entry Mode Selection is best Appropriate? DE | Jean Rony Alcide | Taschenbuch | Großformatiges Paperback. Klappenbroschur | Englisch | LAP Lambert Academic Publishing | EAN 9786139923786 | Verantwortliche Person für die EU: preigu…GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Language: English
Published by LAP LAMBERT Academic Publishing Mrz 2022, 2022
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The research of this dissertation chiefly aimed to fill the gap of little concerned that has been given to entry mode selection that is hampered by competition in China prosperous automotive industry. The latter has been well invest…ed by global firms from all over the world but competition impedes their choice of entry mode. One core aim of this paper was to identity competitive entry barriers that global firms are encountering in large emerging markets such as China automotive industry. A review of the literature revealed that entry mode selection has been one of the most pertinent topics of research; a cornerstone to globalization and the base of creating competitive advantages both locally and globally (Keegan and Green, 2008). There were findings that exporting, franchising/Licensing, joint venture (JV) and wholly-owned (WOS) subsidiary are four most selected entry modes selected to investing large emerging market, most particularly the BRIC countries (Brazil, Russia, India, and China). JV and WOS have been considered as the two most chosen entry modes for China market but no particular attention was given to the automobile industry which very competitive and promising. 108 pp. Englisch.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The research of this dissertation chiefly aimed to fill the gap of little concerned that has been given to entry mode selection that is hampered by competition in China prosperous automotive industry. The latter has been well invested by… global firms from all over the world but competition impedes their choice of entry mode. One core aim of this paper was to identity competitive entry barriers that global firms are encountering in large emerging markets such as China automotive industry. A review of the literature revealed that entry mode selection has been one of the most pertinent topics of research; a cornerstone to globalization and the base of creating competitive advantages both locally and globally (Keegan and Green, 2008). There were findings that exporting, franchising/Licensing, joint venture (JV) and wholly-owned (WOS) subsidiary are four most selected entry modes selected to investing large emerging market, most particularly the BRIC countries (Brazil, Russia, India, and China). JV and WOS have been considered as the two most chosen entry modes for China market but no particular attention was given to the automobile industry which very competitive and promising.
