9781908739827 - Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover by Ray Hutton (14 results)
- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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Language: English
Published by Elliott & Thompson Limited, United Kingdom, London 2013
- Softcover
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Paperback. Condition: Very Good. Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but a…lso transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
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- Hardcover
- First Edition
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. uk1st.edition.1st.printing.fine hardback in fine dustwrapper.
- Hardcover
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Hardcover. Condition: Brand New. 288 pages. 9.29x6.06x0.87 inches. In Stock.
- Hardcover
- First Edition
Seller: The London Bookworm, East Sussex, , United KingdomThe London Bookworm
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Cloth. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition. Hardcover. First Edition. Jewels in the Crown. How Tata of India Transformed Britain's Jaguar and Land Rover. In this book, award-winning motoring writer Ray Hutton examines in detail Tata's Acquisition of Jaguar Land Rover to provide a comprehensive analys…is of the biggest investment in the UK Motor Industry of recent years. At the time of the takeover, Land Rover was struggling with an environmental backlash against sport utility vehicles, while Jaguar had acquired the unfortunate habit of launching the wrong cars at the wrong time. Tata, a multinational conglomerate with no experience of the premium car market, was not seen as the obvious home for these luxury British brands. Yet within five years, the company has proved its critics wrong. Tata brought a new approach to Jaguar Land Rober, now the fastest-growing premium car company in the world: improving factory efficieny, embarking on a major export drive and launching several successful new models. This book shows it was done. Illustrated. 209 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic and Scholarly books and Modern First Editions ,and all types of Educational Reference Literature.).
