ISBN: 9781334301049 - Estimating the Dynamic Effects of Marketing Communications Expenditures (classic Reprint) (4 results)

Condition: Like New. In unused condition, may show some slight shelf wear, but otherwise unread. This title was digitally scanned from a rare, out of print edition, and will have some visual artifacts from that process.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book examines the historical relationship between marketing and sales communications and its impact on market share, analyzing the effectiveness of different elements within the marketing mix using real historical data. The author finds that direct mail and samples have a low initial response but most occurs within a quarter of expenditure, while the impact of advertising is initially high with a significant long term payout. These insights can help companies allocate resources and design more effective marketing campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…