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Published by Routledge 2018-06-26, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Published by Taylor & Francis Group, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Published by Taylor & Francis Group, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Published by Taylor & Francis Ltd, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Published by Taylor & Francis Ltd, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Published by Taylor & Francis Ltd, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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First Edition
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Published by Taylor & Francis Ltd, 2018
ISBN 10: 1138576670 ISBN 13: 9781138576674
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur.Manas Kumar Mandal is presently serving as the Distinguished Visiting Profe.
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending & professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.