ISBN: 9780307409508 - The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (17 results)

Hardback. Condition: Very Good. Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.…

Hardback. Condition: Good. Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.…

Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Hardcover. Condition: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardback. Condition: Very Good. Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.…

Hardback. Condition: Good. Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: Stop Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book. In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.…

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Fine. First Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Hardcover. Condition: Acceptable. First Edition. The cover and pages show normal wear. Book edges have stains. Book edges have marks or writing. This is a hardback. The dust jacket is damaged. The cover corners show visible damage. test batch of 200 priced books Neatoscan SKUs.

Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condition: Very Good. First Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. Near Fine/ Near Fine SIGNED and inscribed by the author on the half title page. Dj is protected in a clear, removable Brodart jacket. We ship promptly and in a box. Inscribed by Author(s).

Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. First Edition. Signed and dated by author, no other marks or writing, clean and tight, First Edition, First Printing, corners sharp, spine end bumped, not price clipped, dj has light edge wear and a few wrinkles on front and back, covered in mylar. Signed by Author. …

Hardcover. Condition: New. In shrink wrap.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. This book has been read, but is in a clean and very good condition. All pages are intact with no highlighting or writing contained within. The spine remains undamaged with tight binding. Fast dispatch within and from the UK. 100% money back guarantee. …

hardcover. Condition: New. In shrink wrap. Looks like an interesting title.