Isbn: 9780282825751 - How to Write Better Retail Advertising Copy (classic Reprint) (4 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book explores the art and science of writing compelling advertising copy, with a particular focus on retail advertising. The author draws on decades of experience, having spoken on this topic at a major industry event in both 1941 and 1961. While acknowledging that retail advertising has evolved, the book argues that many stores continue to underutilize this powerful tool. The author critiques the prevalent use of generic, uninformative headlines and emphasizes the need for compelling narratives that speak directly to the reader's needs and interests. They compare and contrast the headline writing techniques of newspaper reporters with those employed in retail advertising, advocating for a more focused, fact-driven approach. The author meticulously outlines six core principles for crafting effective advertising copy, highlighting the importance of understanding the customer's perspective, clearly communicating the merchandise's benefits, and providing all necessary details about the product and the store itself. Through a detailed analysis of various advertising mediums, including newspaper, direct mail, radio, and television, the author offers a comprehensive guide to creating impactful marketing materials that resonate with consumers and drive sales. The book's insights remain relevant today, offering valuable guidance for anyone seeking to master the art of persuasive advertising copy. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.