9780243903238 - Business English Classic Reprint by Lewis, Edwin Herbert (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book delves into the evolving nature of business language, tracing its historical roots and exploring its present-day applications. The author argues that business communication has undergone a significant shift, moving away from highly technical and formal language towards a more accessible and conversational style. Drawing on real-world examples and case studies, the book analyzes how businesses are increasingly using language to connect with their audiences on an emotional level, fostering stronger relationships and driving conversions. The author highlights the importance of clarity, interest, and tone in business writing, providing practical guidance on how to craft effective messages that resonate with readers. Ultimately, this book offers a fresh perspective on the power of language in the business world, emphasizing its role in building trust, persuasion, and lasting connections. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.