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9780071362467 - Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed Marketing/sales/adv & Promo by Mcgrath (28 results)
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Product Strategy for High Technology Companies
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Product Strategy for High Technology Companies
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price!
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hardcover. Condition: Very Good. No Dust Jacket*.
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Product Strategy for High Technology Companies
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Condition: Very Good. 2 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Condition: Very Good. 2 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Condition: Good. 2 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Condition: Good. 2 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Companies, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Companies, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Hardcover. Condition: Very Good. Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Condition: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
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Product Strategy For High Technology Companies
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Seller rating 5 out of 5 stars
First Edition
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. Octavo, hardcover, one line of previous owner's name on endpaper else fine in near fine gold and black decorative dj. 378 pp. including index plus notes on author. he only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on Internet businesses?define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth.
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hardcover. Condition: New.
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Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education 2000-10-16, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
£ 44.36
£ 15.49 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardcover. Condition: New.
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Hardcover. Condition: New.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education - Europe, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 53.33
£ 18.22 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Professional, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan F.
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Product Strategy for High Technology Companies
Language: English
Published by Mcgraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - [BACK COVER]Product Strategy for High Technology Companies2nd EditionMichael E. McGrath[CATEGORY] Management[HEAD] How Today's High-Tech Leaders-Microsoft, Intel, Motorola, and Others-Continue their Dominance in an Increasingly Competitive Marketplace.Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive.Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:- An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks- Case studies examining 14 unique differentiation strategies-what worked, what didn't, and why- More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning-at the time-failure of OsborneThe opportunities in today's wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders-and discover techniques to carve out your own area of expertise and success-with Product Strategy for High Technology Companies.[FLAP COPY]Product Strategy for High Technology Companies2nd EditionMichael E. McGrath- How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena - Which line strategies helped Tylenol leverage its single product-acetaminophen-into a broad-based platform that has sold nearly a quarter-trillion tablets - What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers Continuous technological change.Short product life cycles.Fast-moving, innovative start-up competitors.High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some-Microsoft, IBM, Apple, and Intel, to name just a few-consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies-including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations.And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time-and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared.Product Strategy for High Technology Companies is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today's emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership-today and well into the 21st century.About the A.
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Product Strategy for High Technology Companies
Language: English
Published by McGraw-Hill Education, 2000
ISBN 10: 0071362460 ISBN 13: 9780071362467
Buch. Condition: Neu. Product Strategy for High Technology Companies | Michael Mcgrath | Buch | Gebunden | Englisch | 2000 | McGraw-Hill Education | EAN 9780071362467 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
