Yan Xiang Jun Wei Kai (3 results)

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2025-06 Pages: 273 Publisher: Tourism Education Hotel Digital Marketing is one of the Hotel Management and Digital Operations Series Textbooks. aiming to cultivate compound digital marketing talents adapted to the new Internet + Hotel business model. The book adopts a project-task approach. systematically reviewing traditional theories and classic methods of hotel marketing around practical scenarios of hotel digital marketing. and focusing on innovative .…

paperback. Condition: New. Paperback. Pub Date: 2022-07-01 Pages: 234 Language: Chinese Publisher: Tourism Education Press This textbook is divided into seven items: Item 1 is the cognition of the catering industry. mainly including the development history and development trend of catering industry in China and abroad . the current main catering business types. etc.; item two is Chinese food service. mainly including Chinese food and Chinese restaurant. Chinese food a la carte service program and Chinese food banquet s.…

paperback. Condition: New. Paperback. Pub Date: 2022-08-01 Pages: 228 Language: Chinese Publisher: Tourism Education Press Front Office Service and Digital Operation teaching material combined with the application practice of hotel front office service and operation management and college front office course teaching Achievements. integrating new theories. new technologies. cutting-edge ideas. service practices. classic cases. and ideological and political exploration. referring to post work and vocational skill level .…