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Add to basketCondition: New. Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research an.
Published by Pearson Education Limited, 2014
ISBN 10: 1292060166 ISBN 13: 9781292060163
Language: English
Seller: moluna, Greven, Germany
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Add to basketCondition: New. InhaltsverzeichnisI. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach II. RESEARCH DESIGN FORMULATION 3.
Paperback. Condition: Brand New. 479 pages. 10.25x7.50x0.75 inches. In Stock.