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Weiss Allen Macinnis Deborah (25 results)
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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hardcover. Condition: New.
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hardcover. Condition: New.
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hardcover. Condition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Hardback. Condition: New. In a world where countless organisations rely on data acquisition and management to learn more about their customers, what's been lost is a genuine emphasis on customers and the benefits they seek. As it turns out, when customers first encounter your product, they couldn't care less about what your product has - they don't want to know about its features. They want to know what it does for them - its benefits. While this sounds like common sense, shockingly few organisations actually conduct business this way.Drs. Allen Weiss and Debbie MacInnis, professors and branding experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organisations:What market they are in (or could be operating in), How customers perceive their brand (and that of their competitors) in terms of benefits, The most effective way to segment a market and position a brand, How to deliver benefits throughout the customer journey, How a focus on benefits facilitates brand growth.With a concentrated focus on benefits rather than features comes innovation, perspective, and fierce brand loyalty - and, of course, financial gain. Evidence-based, integrated, and simple, Weiss and MacInnis's approach can be applied to all types of brands in all markets - and ensures that any brand can deliver the benefits its customers truly want.
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Condition: As New. Unread book in perfect condition.
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The Brand Benefits Playbook
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. In a world where countless organisations rely on data acquisition and management to learn more about their customers, what's been lost is a genuine emphasis on customers and the benefits they seek. As it turns out, when customers first encounter your product, they couldn't care less about what your product has - they don't want to know about its features. They want to know what it does for them - its benefits. While this sounds like common sense, shockingly few organisations actually conduct business this way.Drs. Allen Weiss and Debbie MacInnis, professors and branding experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organisations:What market they are in (or could be operating in), How customers perceive their brand (and that of their competitors) in terms of benefits, The most effective way to segment a market and position a brand, How to deliver benefits throughout the customer journey, How a focus on benefits facilitates brand growth.With a concentrated focus on benefits rather than features comes innovation, perspective, and fierce brand loyalty - and, of course, financial gain. Evidence-based, integrated, and simple, Weiss and MacInnis's approach can be applied to all types of brands in all markets - and ensures that any brand can deliver the benefits its customers truly want.
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Hardcover. Condition: Brand New. 242 pages. 9.25x5.25x1.00 inches. In Stock.
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Brand Admiration : Building a Business People Love
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Brand Admiration : Building a Business People Love
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling and What to Do About It
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Hardcover. Condition: Brand New. 242 pages. 9.25x5.25x1.00 inches. In Stock.
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Hardcover. Condition: Brand New. 242 pages. 9.25x5.25x1.00 inches. In Stock.
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Hardback. Condition: New. In a world where countless organisations rely on data acquisition and management to learn more about their customers, what's been lost is a genuine emphasis on customers and the benefits they seek. As it turns out, when customers first encounter your product, they couldn't care less about what your product has - they don't want to know about its features. They want to know what it does for them - its benefits. While this sounds like common sense, shockingly few organisations actually conduct business this way.Drs. Allen Weiss and Debbie MacInnis, professors and branding experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organisations:What market they are in (or could be operating in), How customers perceive their brand (and that of their competitors) in terms of benefits, The most effective way to segment a market and position a brand, How to deliver benefits throughout the customer journey, How a focus on benefits facilitates brand growth.With a concentrated focus on benefits rather than features comes innovation, perspective, and fierce brand loyalty - and, of course, financial gain. Evidence-based, integrated, and simple, Weiss and MacInnis's approach can be applied to all types of brands in all markets - and ensures that any brand can deliver the benefits its customers truly want.
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Brand admiration. Strategie di business per arrivare al cuore delle persone
Language: Italian
Published by Hoepli (8 aprile 2022), 2022
ISBN 10: 8836006051 ISBN 13: 9788836006052
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New.
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Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling and What to Do About It
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Hardback. Condition: New. In a world where countless organisations rely on data acquisition and management to learn more about their customers, what's been lost is a genuine emphasis on customers and the benefits they seek. As it turns out, when customers first encounter your product, they couldn't care less about what your product has - they don't want to know about its features. They want to know what it does for them - its benefits. While this sounds like common sense, shockingly few organisations actually conduct business this way.Drs. Allen Weiss and Debbie MacInnis, professors and branding experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organisations:What market they are in (or could be operating in), How customers perceive their brand (and that of their competitors) in terms of benefits, The most effective way to segment a market and position a brand, How to deliver benefits throughout the customer journey, How a focus on benefits facilitates brand growth.With a concentrated focus on benefits rather than features comes innovation, perspective, and fierce brand loyalty - and, of course, financial gain. Evidence-based, integrated, and simple, Weiss and MacInnis's approach can be applied to all types of brands in all markets - and ensures that any brand can deliver the benefits its customers truly want.
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Brand admiration. Strategie di business per arrivare al cuore delle persone
Language: Italian
Published by Hoepli (8 aprile 2022), 2022
ISBN 10: 8836006051 ISBN 13: 9788836006052
Paperback. Condition: New.
