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Marketing (3rd Edition) (Series of Textbooks for Economics and Management Majors in General Higher Education)(Chinese Edition)
Published by Tsinghua University Press, 2022
ISBN 10: 7302613427 ISBN 13: 9787302613428
Language: English
£ 68.47
Convert currency£ 11.12 shipping from China to United KingdomQuantity: 3 available
Add to basketpaperback. Condition: New. Paperback. Pub Date: 2022-08 Publisher: Tsinghua University Press Based on the theoretical system of modern marketing. Marketing (3rd Edition) organizes and summarizes the basic theories of marketing in easy-to-understand language. It is divided into 13 chapters. mainly including an overview of marketing. marketing environment analysis. consumer purchasing behavior analysis. marketing surveys. target market marketing strategies. competitive marketing strategies. marketing mix strategies. mark.
