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Vincent Bastien Jean Noël Kapferer (27 results)
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£ 7.61
Convert currency£ 5.18 shipping from France to United KingdomQuantity: 1 available
Add to basketCondition: Très bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
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£ 7.61
Convert currency£ 5.18 shipping from France to United KingdomQuantity: 1 available
Add to basketCondition: Bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme.
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£ 12.05
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Add to basketCondition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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£ 14.35
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Add to basketCondition: Gut. Zustand: Gut | Seiten: 472 | Sprache: Französisch | Produktart: Bücher.
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£ 14.35
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Add to basketCondition: Sehr gut. Zustand: Sehr gut | Seiten: 472 | Sprache: Französisch | Produktart: Bücher.
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Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 35.36
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Add to basketCondition: New.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
£ 21.68
Convert currency£ 14.89 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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£ 24.05
Convert currency£ 12.97 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: Gut. 323 Seiten Gut bis sehr gut. Schutzumschlag mit leichten Gebrauchsspuren. Seiten textsauber, ohne Eintragungen oder Markierungen. 171 Sprache: Englisch Gewicht in Gramm: 720 Gebundene Ausgabe, Größe: 16.1 x 3 x 24.4 cm.
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Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 38.39
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Add to basketCondition: As New. Unread book in perfect condition.
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£ 31.17
Convert currency£ 6.68 shipping from France to United KingdomQuantity: 1 available
Add to basketCondition: Neuf.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 42.50
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Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Published by Kogan Page September 2012, 2012
ISBN 10: 0749464917 ISBN 13: 9780749464912
Language: English
£ 29.91
Convert currency£ 17.12 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketHardcover. Condition: Very Good - Cash. Light reader wear and rubbing to the edges, corners, covers, and pages. The book is in great condition! Stock photos may not look exactly like the book.
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£ 45.70
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Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
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Condition: New.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
£ 33.69
Convert currency£ 14.89 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.
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Hardcover. Condition: Brand New. 3rd edition. 440 pages. 9.21x6.14 inches. In Stock.
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£ 38.40
Convert currency£ 14.88 shipping from U.S.A. to United KingdomQuantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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£ 46.78
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£ 47.35
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£ 42.24
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£ 51.15
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£ 59.48
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 5 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
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Hardcover. Condition: Brand New. 3rd edition. 440 pages. 9.21x6.14x9.21 inches. In Stock.
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Hardcover. Condition: Brand New. 2nd edition. 352 pages. 9.50x6.50x1.25 inches. In Stock.
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The Luxury Strategy
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 52.83
Convert currency£ 25 shipping within United KingdomQuantity: Over 20 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
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£ 18.60
Convert currency£ 63.28 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: good. Fast Shipping - Good and clean conditions used book. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
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£ 58.13
Convert currency£ 85.62 shipping from U.S.A. to United KingdomQuantity: 5 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
