Published by Northern Illinois University Press, 2011
ISBN 10: 0875806546 ISBN 13: 9780875806549
Language: English
Seller: Antique Mall Books, Smyrna, GA, U.S.A.
£ 15.16
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Add to basketPaperback. Condition: NEW. NEW - Factory Sealed. . . . . . . FROM THE BACK PAGE: The Reagan Rhetoric examines the extraordinary connections between President Ronald Reagan's conversations with the American people and the profound changes that swept the nation under those conversations' influence. Through the lens of history, rhetoric, and memory, Bates's work draws connections between the style, manner, and consistency of Reagan's oratory and the social and cultural settings in which it played so vital a role. Specifically focusing on the 1980 Neshoba County Mississippi Campaign visit, the popular culture memory of the Vietnam War, and the controversy of Iran-Contra, this book illustrates Reagan's sweeping ability to change how Americans thought about themselves, their past, and their politics. By concluding with an examination of media coverage of Reagan's 2004 death, Bates reveals that certain interpretations Reagan rhetorically offered during his presidency has become an accepted collective memory for millions of Americans. In death, as in life, Reagan has the last word.