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Marketing(Chinese Edition)
Published by China Electric Power Press Pub. Date :2009-08, 2009
ISBN 10: 7508391373 ISBN 13: 9787508391373
Language: Chinese
£ 44.89
Convert currency£ 11.19 shipping from China to United KingdomQuantity: 3 available
Add to basketpaperback. Condition: New. Language:Chinese.Pages Number: 275 Publisher: China Electric Power Press Pub. Date: 2009 - 08. This book divided into 12 chapters. The main contents include: Introduction. analysis of marketing environment. buyer behavior analysis. market segmentation and target market selection. marketing research and forecasting. product strategy. pricing strategy. distribution channel strategy. marketing strategy. online marketing and e-commerce. Strategic marketing and management. marketing planning. orga.
