Stephan Frederick Philip Mccarthy (2 results)

Pictorial Softcover. Condition: Very Good. First Edition. Pictorial softcovers. Pp xxi, 451. A square, tight, clean copy with some crinkle to spine; contents clear and clean with no previous names, markings etc. Image/further info available upon request.

Paperback. Condition: New. Print on Demand. This book delves into the intricate world of sampling opinions, attitudes, and consumer wants. It explores the vast array of sampling methods, from simple random selection to complex multistage designs, providing a comprehensive analysis of their strengths and limitations. The author examines the challenges of obtaining accurate data, the biases that can arise, and the techniques used to control them. By delving into the interrelationships between sampling and other aspects of survey design, this book offers practical guidance for researchers, survey practitioners, and anyone seeking to understand the complexities of sampling in opinion research. Its insights are essential for navigating the challenges of data collection in a world where informed decision-making depends on reliable information. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…