Sritharan Anandanatarajan Rajakumar Samudhra (2 results)

Condition: New. pp. vi + 270.

figs, tables (illustrator). Contents Foreword 1  Proactive and reactive approaches of customer relationsArun Baskar and P Kothai 2 Ways to retain the life-time customersP Dilli Rani and Srinivasan 3 Influence of capital market reforms on foreign institutional investorsN Gopinathan and S Sambasiva Rau 4 Investors opinion on investment pattern and mutual fund investmentR Kumar Gandhi 5 CRM--a strategic tool for future businessmenM Logesh and Ramya Rekha 6 Investment behavior of real restate investors and appraisal methodsM Mani Kandan and T Ramachandran 7 Employee turnover in small scale sectorsMarudai 8 Rebranding to repositioning--a paradigm shiftRakshana 9 Green marketing perspectives and practicesShanthi Venkatesh and K Sadasivan 10 Market potential for life insurance policiesSaravanan and R Tamilmaran 11 A study on the stress in IT industryKS Sathyanarayanan and K Maran 12 Global strategic management for garments exporters an entrepreneurial perspective approachS Suresh Kumar and M Muthu Raman 13 Current issues in Indian health service marketingVidya 14 Customer focused marketing--a new trend in businessD Yuvraj and M Logesh 15 Factors affecting the development of organic agriculture in the context of financing programmes for organic farmsAggelopoulos Stamatis Theocharopoulos Athanasios and Pavloudi Alexandra 16 Policy changes and its impact on small scale industries in IndiaBT Ramappa and MG Basavaraja 17 Role of placement in determination of service quality measurement of higher education in IndiaN Senthilkumar and A Arulraj 18 Maneuver of retail trading in IndiaMVS Srinivasa Rao 19 Capacity utilization in private school industry a case study of NagalandP Srinivasa Suresh Biswambhara Mishra and K Rio 20 Social entrepreneurship making the world a better place to live inRana Zehra Masood 21 Analysis of an inventory model having variable rate of demand and deterioration under the effect of fixed trade creditSingh Sarbjit and Singh Shivraj"This book presents a balanced coverage of research articles related to various dimensions of management The articles included in this edited volume provide valuable discussion on the critical issues What distinguishes this volume from others is the inclusion of research works done by scholars across the globe" jacket 270 pp.