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Add to basketCondition: Used - Like New. 2011. Paperback. Fine.
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367725932 ISBN 13: 9780367725938
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: Majestic Books, Hounslow, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Add to basketCondition: New. Num Pages: 158 pages, col. Illustrations. BIC Classification: ACX; AFH; AGB; AKLP. Category: (G) General (US: Trade). Dimension: 210 x 143 x 12. Weight in Grams: 226. . 2011. Paperback. . . . .
Published by Taylor & Francis Ltd, London, 2022
ISBN 10: 0367725932 ISBN 13: 9780367725938
Language: English
Seller: CitiRetail, Stevenage, United Kingdom
Paperback. Condition: new. Paperback. This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication. This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 157 pages. 8.25x5.50x0.50 inches. In Stock.
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
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Add to basketPaperback or Softback. Condition: New. Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities 0.33. Book.
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Published by Springer International Publishing, 2022
ISBN 10: 3031112059 ISBN 13: 9783031112058
Language: English
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Add to basketCondition: Hervorragend. Zustand: Hervorragend | Seiten: 180 | Sprache: Englisch | Produktart: Bücher.
Published by Inner Pathway Publishing, 2019
ISBN 10: 1732318506 ISBN 13: 9781732318502
Language: English
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Add to basketCondition: New. 1st edition NO-PA16APR2015-KAP.
Published by Inner Pathway Publishing, 2019
ISBN 10: 1732318506 ISBN 13: 9781732318502
Language: English
Seller: SecondSale, Montgomery, IL, U.S.A.
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Add to basketCondition: New. Num Pages: 158 pages, col. Illustrations. BIC Classification: ACX; AFH; AGB; AKLP. Category: (G) General (US: Trade). Dimension: 210 x 143 x 12. Weight in Grams: 226. . 2011. Paperback. . . . . Books ship from the US and Ireland.
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Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 110 pages. 8.50x5.43x0.32 inches. In Stock.
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Add to basketCondition: New. Über den AutorRobert Bird is an associate professor in the departments of Slavic Languages and Literatures and Cinema and Media Studies, University of Chicago.Christopher P. Heuer is an assistant profes.
Published by Inner Pathway Publishing, 2019
ISBN 10: 1732318506 ISBN 13: 9781732318502
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
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Published by Palgrave MacMillan 10/11/2022, 2022
ISBN 10: 3031112059 ISBN 13: 9783031112058
Language: English
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Add to basketHardback or Cased Book. Condition: New. Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour 0.81. Book.
Published by Springer International Publishing, 2022
ISBN 10: 3031112059 ISBN 13: 9783031112058
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Add to basketBuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.By first critically reviewing the legal conception of misleading commercial practices manifest in EU law, the authors discuss whether and how it can be transposed into empirically measurable terms. Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies' self-regulation.
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367509210 ISBN 13: 9780367509217
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Seller: California Books, Miami, FL, U.S.A.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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