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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Language: English
Published by Kogan Page Ltd, United Kingdom, London, 2009
ISBN 10: 0749452757 ISBN 13: 9780749452759
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749452759.
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749452759.
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Condition: As New. Unread book in perfect condition.
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Condition: good. A book that has been read but is in overall good condition. Very minimal wear damage to the cover including scuff marks, but no major holes or tears. The dust jacket if applicable may not be included. Binding may have minimal wear. The majority of pages are undamaged with minimal creasing or tearing. May have minimal pencil underlining and or highlighting of text and possible small amounts of writing. No missing pages. May have some light marks on the page edges or a remainder mark. May have pale yellow yellowed pages. Fast Shipping, safe and secure mailers. Stock photo used.
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Experiential Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2017. 2nd Edition. Paperback. . . . . .
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Condition: New. 2nd edition NO-PA16APR2015-KAP.
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Experiential Marketing : A Practical Guide to Interactive Brand Experiences
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 37.63
£ 15.85 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Condition: New. 2017. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 31.33
£ 15.85 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 510.
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Paperback. Condition: Brand New. 2nd edition. 272 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.
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Condition: New. PRINT ON DEMAND.
