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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 44.35
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 44.35
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 46.31
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 52.89
Convert currencyFree shipping from Australia to United KingdomQuantity: 1 available
Add to basketBrand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Limited, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Condition: New. pp. 528.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 61.54
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 7 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 942.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Limited, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 57.90
Convert currency£ 6.64 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. pp. 528.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 50
Convert currency£ 14.74 shipping from U.S.A. to United KingdomQuantity: 2 available
Add to basketCondition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
£ 63.13
Convert currency£ 2.60 shipping from Ireland to United KingdomQuantity: 1 available
Add to basketCondition: New. 2013. Paperback. . . . . .
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Paperback. Condition: Brand New. 528 pages. 9.50x6.60x1.20 inches. In Stock.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Paperback. Condition: New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Limited, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 63.62
Convert currency£ 6.88 shipping from Germany to United KingdomQuantity: 1 available
Add to basketCondition: New. pp. 528.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 57.93
Convert currency£ 14.74 shipping from U.S.A. to United KingdomQuantity: 8 available
Add to basketCondition: New.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 61.21
Convert currency£ 14.74 shipping from U.S.A. to United KingdomQuantity: 8 available
Add to basketCondition: As New. Unread book in perfect condition.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd Apr 2013, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 65.68
Convert currency£ 12.11 shipping from Germany to United KingdomQuantity: 2 available
Add to basketTaschenbuch. Condition: Neu. Neuware.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 75.84
Convert currency£ 2.21 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. 2013. Paperback. . . . . . Books ship from the US and Ireland.
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 65.19
Convert currency£ 21.63 shipping from Germany to United KingdomQuantity: 5 available
Add to basketKartoniert / Broschiert. Condition: New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
£ 42.46
Convert currency£ 55.32 shipping from U.S.A. to United KingdomQuantity: 2 available
Add to basketpaperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Handbook of Marketing Strategy
Published by Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781951543 ISBN 13: 9781781951545
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy.This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2012
ISBN 10: 1849800987 ISBN 13: 9781849800983
Language: English
£ 115.13
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
-
Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2012
ISBN 10: 1849800987 ISBN 13: 9781849800983
Language: English
£ 115.13
Convert currencyFree shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketCondition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2012
ISBN 10: 1849800987 ISBN 13: 9781849800983
Language: English
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Used - Like New. Book is new and unread but may have minor shelf wear. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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£ 42.46
Convert currency£ 84.83 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketpaperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
Published by Edward Elgar Publishing, 2012
ISBN 10: 1849800987 ISBN 13: 9781849800983
Language: English
£ 135.39
Convert currencyFree shipping from Australia to United KingdomQuantity: 1 available
Add to basketBrand new book. Fast ship. Please provide full street address as we are not able to ship toPOboxaddress.
