Sergio (Over 100,000 results)

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. De Georgi, Sergio (illustrator).

Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Martinez, Sergio (illustrator).

Condition: Like New. Item is in 'like new' condition. Drumond, Sergio (illustrator).

Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Ruzzier, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Ruzzier, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Sergio Cariello (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Martinez, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. De Georgi, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Drumond, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Cariello, Sergio (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Drumond, Sergio (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Cariello, Sergio (illustrator).

Condition: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Cariello, Sergio (illustrator).

Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Drumond, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Ruzzier, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Drumond, Sergio (illustrator).

Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Martinez, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Sergio, Tina (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Good. As today's kids face a culture of comparison, temptation, and bullying, they need to know God is with them and for them, and He has already proven His power to help them overcome. The Action Bible Anytime Devotions invites kids ages 8-12 to connect with God by exploring Bible truth and applying it to their real-world struggles--anytime, anywhere, and as often as they need encouragement. All-new original illustrations engage kids in vivid scenes from Bible stories, while each of the 90 devotions tackles a relevant topic such as anger, honesty, and identity. Every action verse, practical question, life application, and simple prayer helps build their faith in God and strengthen their character. So when they're confronted with confusing issues or challenging choices, kids can count on God's promises to hold true for them no matter what. Families who love The Action Bible will perfectly relate to The Action Bible Anytime Devotions as they dig deeper into God's Word and experience the confidence that can only come from knowing and following Him. &nbsp. Cariello, Sergio (illustrator).…

Condition: Good. Good condition ex-library book with usual library markings and stickers. Ruzzier, Sergio (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Carl A. Sergio (illustrator).

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Sergio Martinez (illustrator).

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Sergio Martinez (illustrator).

Hardback. Condition: Good. Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya-Cola," Sergio Zyman, two-time marketing czar of Coca-Cola and today quite possibly the most famous marketer--and marketing gadfly--in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Over a combined thirteen-year period, Zyman directed a zestful multibillion-dollar marketing effort, masterminding such timeless campaigns as "Coke Is It!" and "Always Coca-Cola," that resulted in sales of more than 15 billion cases of Coke products per year to over 5 billion consumers in 190 countries. In The End of Marketing As We Know It, Zyman reveals, with characteristic flair, the counterintuitive and often provocative marketing strategies and tactics that earned him the nickname "Aya-Cola" on Madison Avenue and helped to increase the market value of The Coca-Cola Company from a mere $56 billion to an astounding $193 billion in just five years. Shattering the mystique surrounding the discipline of marketing and upending the tradition of creating popular, crowd-pleasing ads and promotions, Zyman recounts such illuminating anecdotes as why he decided not to rerun the much-loved "I'd like to teach the world to sing" Coke commercial and why "feel-good" marketing is pointless unless it results in sales. He also explores: Why marketing isn't an art but a science How a well-honed strategy is more important to your success than what your ads say How everything communicates--and what that means to consumers The rise of consumer democracy--and the threat of consumer communism How marketing locally is necessary to build global equity Why marketing is too important to be left to the marketing department How ad agencies are fixated on the wrong things And why: It's crucial to increase your marketing budget--not to cut it--when sales are down Megabrands are a terrible idea, but huge brands are a great idea It's suicide to base your sales projections on previous performance You must be focused on profit, not volume for volume's sake It's sometimes necessary to enter a category just to kill it All marketers must be accountable to shareholders Visionary and rogue, The End of Marketing As We Know It captures a seismic shift in marketing, from the master of the trade. …

Hardback. Condition: Very Good. Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya-Cola," Sergio Zyman, two-time marketing czar of Coca-Cola and today quite possibly the most famous marketer--and marketing gadfly--in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Over a combined thirteen-year period, Zyman directed a zestful multibillion-dollar marketing effort, masterminding such timeless campaigns as "Coke Is It!" and "Always Coca-Cola," that resulted in sales of more than 15 billion cases of Coke products per year to over 5 billion consumers in 190 countries. In The End of Marketing As We Know It, Zyman reveals, with characteristic flair, the counterintuitive and often provocative marketing strategies and tactics that earned him the nickname "Aya-Cola" on Madison Avenue and helped to increase the market value of The Coca-Cola Company from a mere $56 billion to an astounding $193 billion in just five years. Shattering the mystique surrounding the discipline of marketing and upending the tradition of creating popular, crowd-pleasing ads and promotions, Zyman recounts such illuminating anecdotes as why he decided not to rerun the much-loved "I'd like to teach the world to sing" Coke commercial and why "feel-good" marketing is pointless unless it results in sales. He also explores: Why marketing isn't an art but a science How a well-honed strategy is more important to your success than what your ads say How everything communicates--and what that means to consumers The rise of consumer democracy--and the threat of consumer communism How marketing locally is necessary to build global equity Why marketing is too important to be left to the marketing department How ad agencies are fixated on the wrong things And why: It's crucial to increase your marketing budget--not to cut it--when sales are down Megabrands are a terrible idea, but huge brands are a great idea It's suicide to base your sales projections on previous performance You must be focused on profit, not volume for volume's sake It's sometimes necessary to enter a category just to kill it All marketers must be accountable to shareholders Visionary and rogue, The End of Marketing As We Know It captures a seismic shift in marketing, from the master of the trade.…

Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Sergio Martinez (illustrator).