Richland Herbert (7 results)

Hardcover. Condition: Very Good. 128 pages, oblong 8vo. No DJ. White cloth boards with black and green lettering, metal spiral spine. Shelfwear: light scuffing along edges and covers, light smudges on covers, tanned page leafs. Volume is in Very Good condition.

Hardcover. Condition: Very Good. 151 pages, oblong 8vo. No DJ. Black cloth boards with green lettering, metal spiral spine. Shelfwear: light scuffing along edges and covers, tanned page leafs, previous owner's bookplate on inside front cover. Volume is in Very Good condition.

Spiral-Bound Hardcover. Condition: Very Good. No Jacket. First Edition. First edition. Rear board soiled, pages lightly toned. 1938 Spiral-Bound Hardcover. 151 pp. Several hundred lithographic reproductions of commercial layouts by type designers who influenced many typographers during their careers.…

Hardcover. First edition. How to draw letters and numbers for advertising, from the time when hand-lettered in advertising was very popular. Includes instructions, 60 styles of full alphabets (ready for scanning), and copious examples of usage in ads. A scarce volume by these authors. By Paul Carlyle and Guy Oring with text by Herbert S. Richland. 64 pages; b&w illustrations throughout with spot color; 10 x 8.25 inches. Condition: Very Good minus clothbound hardcover with moderate soiling to the boards, the title written to the blank spine; the interior is clean with just a touch of tanning to the page edges; from an art library, the only indication of which is a card and pocket to the rear paste down, never checked out; lacking dust jacket. Books ship the next business day, wrapped in padding, in a box.…

Hardcover. Condition: Very Good. Oblong octavo with grey cloth boards in red, black and green jacket; spiral binding; 64 pages; illustrations; 21 x 26 cm. Scarce in jacket. Contains "cartouches and borders, decorations and "spots", ideas and suggestions, traditional and modern, formal and inspirational designs that merely decorate, and designs that "MAKE" advertisements, advertising campaigns, packages, etc" --Front cover. Page after page of designs to highlight all manner of ideas and products of the mid-century advertiser -- for artists of today, a useful lesson in trends and visual communication. Carlyle and Oring were a dynamic duo best known for their book "Letters and Lettering", and helped to inspire the font Carlyle Quaint. Near fine, with clean pages and vibrant printing; small pencil prior owner inscription on front flyleaf and bookshop sticker on rear pastedown; in a very good (+) jacket, gently age-toned, with chips along folds, edges and spine; now in archival mylar. First Edition (presumed; no prior editions or printings cited).…

Hardcover. Condition: Very Good. Oblong octavo with black cloth boards and green stamping; in white, black and green jacket; illustrated endpapers; spiral binding; 151 pages; illustrations; 21 x 27 cm. The typography twosome are at it again, with page after page of letterheads and layouts for all manner of correspondence and advertising. Beautifully lithographed pages give samples and commentary. "Use this book as a help to closer contact between advertiser, artistic director and artist--to develop treatments for a single ad or a campaign -- to freshen your advertising with the modes of today and tomorrow--to get one, or a score, of complete, finished, sparkling layouts directly from the hands of New York's outstanding advertising visualizers and artists." --Jacket copy. A very good (+) copy with clean pages and vivid printing; prior owner name in pencil on title page and bookshop sticker on rear pastedown; jacket is good (+) to very good (-), edges and corners show some chipping, with rear outer corner missing a ~3in chunk; spine is darkened; now in archival mylar. Please see photos for more information First Edition (presumed; no prior editions or printings cited).…

Hardcover. The classic instructional guide for commercial artists, lettering experts, and designers. The book features various lettering styles, techniques, and practical alphabets for commercial use, often highly regarded for its vintage typography and layout examples. By Paul Carlyle and Guy Oring with a foreword by Herbert S. Richland. 159 pages; b&w illustrations throughout; 10.5 x 8.25 inches. Condition: Very Good clothbound hardcover with light rubbing/tapping to the extremities, a previous owner's name to the ffep, and light tanning to the page edges; lacking dj. Ships the next business day, wrapped in padding, in a box.…