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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Published by SAGE Publications, Incorporated, 1999
ISBN 10: 076191000X ISBN 13: 9780761910008
Language: English
Condition: Very Good. rev. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Published by SAGE Publications, Inc, 1993
ISBN 10: 0803951558 ISBN 13: 9780803951556
Language: English
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Scaling Procedures Issues and
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Paperback. Condition: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Scaling Procedures : Issues and Applications
Published by SAGE Publications, Incorporated, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Published by SAGE Publications, Incorporated, 1999
ISBN 10: 076191000X ISBN 13: 9780761910008
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. rev. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
paperback. Condition: Very Good. Orders shipped daily from the UK. Professional seller.
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Published by SAGE Publications, Inc, 1999
ISBN 10: 076191000X ISBN 13: 9780761910008
Language: English
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Published by SAGE Publications, Inc, 1999
ISBN 10: 076191000X ISBN 13: 9780761910008
Language: English
Hardcover. Condition: New.
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Published by SAGE Publications, Inc, 1993
ISBN 10: 0803951558 ISBN 13: 9780803951556
Language: English
Hardcover.
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (3rd Edn)
Published by Sage Publications, Inc, 2011
ISBN 10: 1412980186 ISBN 13: 9781412980180
Language: English
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781412980180.
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Published by SAGE Publications, Inc, 2010
ISBN 10: 1412980186 ISBN 13: 9781412980180
Language: English
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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HANDBOOK OF MARKETING SCALES: MU
Published by SAGE Publications, Inc, 1999
ISBN 10: 076191000X ISBN 13: 9780761910008
Language: English
Condition: New. New. In shrink wrap. Looks like an interesting title! 3.95.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
paperback. Condition: New. In shrink wrap. Looks like an interesting title!
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Scaling Procedures: Issues and Applications.
Published by London, New Delhi : SAGE Publications, 2003
Language: English
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
Association Member: GIAQ
Seller rating 5 out of 5 stars
Softcover. Condition: Befriedigend. 206 p. Acceptable. Ex-library with usual markings. Cover used. Several penciled underlinings. Cover slightly rubbed. Sprache: Englisch Gewicht in Gramm: 400.
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Scaling Procedures: Issues and Applications [Paperback] Netemeyer, Richard G.; Bearden, William O. and Sharma, Subhash
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut - gebraucht. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Sage Publications , 1993 , Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920269 ISBN 13: 9780761920267
Language: English
hardcover. Condition: Very Good. Priority Mail is available on this item. No international shipping.
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Blanda. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Interdisciplinary in application, this reader-friendly handbook includes: - A discussion of measurement in the social sciences and the importance of theory in scale development. - Techniques for assessing dimensionality of constructs. - An overview of reliability and validity models, theory, and criteria. - Suggestions for generating and judging measurement items. - Recommended procedures for designing and conducting studies to develop the scale. - Confirmatory Factor Analyses (CFA) for finalizing the scale. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, Scaling Procedures: Issues and Applications also addresses the needs of researche and academics in all business, psychology, and sociology-related disciplines. 340 gr. Libro.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Scaling Procedures : Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Condition: New.
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Scaling Procedures : Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Condition: As New. Unread book in perfect condition.
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Scaling Procedures : Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher.
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Scaling Procedures : Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: New. pp. 224.
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Scaling Procedures: Issues and Applications
Published by SAGE Publications, Inc, 2003
ISBN 10: 0761920277 ISBN 13: 9780761920274
Language: English
Condition: New.
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Handbook of Marketing Scales (Hardcover)
Published by SAGE Publications Inc, Thousand Oaks, 2011
ISBN 10: 1412980186 ISBN 13: 9781412980180
Language: English
Hardcover. Condition: new. Hardcover. The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and "proven" for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items. A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
