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Rewoldt Stewart (2 results)
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Introduction to Marketing Management, Text and Cases
Published by Richard D. Irwin, Inc., 1981
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. No Jacket. Piece(s) of the spine missing. Due to age and/or environmental conditions, the pages of this book have darkened. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book.
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Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan
Published by Bureau of Business Research, Indiana University [1954], [Bloomington, IN], 1954
Seller: Renaissance Books, ANZAAB / ILAB, Dunedin, New Zealand
Association Member: ANZAAB ILAB
Seller rating 5 out of 5 stars
First Edition
Hardcover. Condition: Very Good-. Dust Jacket Condition: No Dust Jacket. First Edition. Institutional stamps on endpapers "Property of Department of Marketing Administration". Previous owner's rubber name stamp. ; 275 [1 (blank)] pages. Dark blue cloth boards with gilt lettering on spine and front board. Page dimensions: 225 x 148mm. Various contibutors. The papers are presented in the following sections: Physical Handling; Discount Selling; Value Added by Marketing; New Insights into Branding; Motivation Research; Marketing Theory; Roundup of Research in Marketing; The Selling Function; Special Interest Symposia.
