Pratzner Wesley Fiske (2 results)

Hardcover. Condition: Fair. Corners are bumped, red underlining in some of the text.; Ex-Library; 8vo - over 7¾" - 9¾" tall.

Paperback. Condition: New. Print on Demand. This book delves into the vast world of publicity, examining its role as a key component of effective public relations strategies. The author emphasizes the importance of using truthful and ethical practices to cultivate strong relationships with various publics. By providing a thorough understanding of media relations, from press releases to events and campaigns, this book empowers readers to effectively communicate their messages and build a positive reputation. It explores the historical context of publicity, tracing its evolution alongside the rise of modern advertising, and highlights its crucial role in shaping public opinion and fostering trust between businesses and the communities they serve. Throughout the book, the author emphasizes that successful publicity goes beyond mere promotion, it is about establishing a strong foundation of respect and credibility. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.